VP, Sales – West Coast

Superior Group of Companies

VP, Sales leading West Coast sales team for healthcare uniform business focused on national retail chains. Driving new business development and building key account relationships across Southern California.

Posted 7/28/2026full-timeRemote • California • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive B2B sales leadership experience with a focus on strategic planning, team development, and relationship management. Proven ability to drive revenue growth through effective sales strategies and data-driven decision-making.

Highest-signal resume keywords

B2B Sales ExperienceSales LeadershipRelationship ManagementData AnalysisTeam Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentPipeline ManagementPerformance Metrics MonitoringNew Business GenerationAccount Management

Soft Skills

LeadershipNegotiationInterpersonal Skills

Tools & Technologies

Sales ProcessesForecasting ToolsReporting Systems

Industry Keywords

National Retail ChainsHealthcare Uniform ProgramsSales TargetsCross-Functional Collaboration

About the role

Key responsibilities & impact

Develop and execute strategic sales and channel plans for the western territory to achieve company objectives and revenue targets
Lead, coach, and develop a team of four sales representatives based in Texas, Colorado, and Southern California
Identify and pursue new business opportunities among national retail chains, independent scrub retail shops, and organizations building healthcare uniform programs
Set clear sales targets and performance metrics; monitor pipeline and results to track progress and drive accountability
Build and nurture long-term relationships with key clients, partners, and stakeholders to drive business growth
Assume ownership of several large FSH West Coast accounts over time to ensure continued account coverage
Oversee sales processes, systems, and tools to optimize forecasting, reporting, and pipeline management
Collaborate cross-functionally with marketing, product development, and customer success to align sales strategies with overall business objectives
Stay abreast of industry trends, competitor activity, and customer needs to inform sales strategy and proactively address challenges and opportunities.

Requirements

What you’ll need

10+ years of progressive B2B sales experience, including a proven track record of success in sales leadership roles
Must currently reside in Southern California
Experience selling to and managing relationships with national retail chain accounts
Demonstrated track record of proactively generating and closing new business leads
Experience managing a distributed, multi-state sales team
Bachelor's degree is preferred
Strong leadership, negotiation, and interpersonal skills, with the ability to build and maintain relationships with clients, partners, and internal stakeholders
Analytical mindset, with the ability to analyze data, draw insights, and make data-driven decisions
Ability to travel an average of 50% of the time.

Benefits

Comp & perks

Medical, dental, vision, 401(k) with company match, life insurance, disability, paid maternity/paternity leave, FSA, and more.