Advertising Sales Executive – Mid-Senior

Sunwater Capital

Advertising Sales Executive responsible for building and scaling advertising revenue across Sunwater Capital’s media platforms. Originating and closing integrated media partnerships in complex B2B environments.

Posted 5/18/2026full-timeNorth Bethesda • Maryland • 🇺🇸 United StatesSenior💰 $85,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Source, qualify, and close net-new advertising and sponsorship revenue across all portfolio platforms
Build and manage a multi-quarter pipeline with clear stage definitions, forecasting rigor, and conversion discipline
Consistently meet or exceed individual revenue targets
Design integrated media programs aligned to client KPIs (awareness, lead generation, policy influence, market positioning)
Develop pricing, inventory allocation, and performance expectations
Sell directly to senior stakeholders (CMOs, Heads of Public Affairs, Government Relations, Brand, Growth)
Engage with media agencies and buying groups where relevant
Lead all commercial negotiations, contract structuring, and deal closure
Coordinate with internal marketing, product, and editorial teams to ensure campaign delivery
Maintain accountability for client outcomes and reporting integrity
Drive renewals, upsells, and cross-sells across the portfolio
Identify high-value verticals (e.g., government affairs, healthcare, life sciences, advocacy organizations, professional services)
Help with initial launch of AllCiv platform and targeting of user base and advertisers
Represent the portfolio at industry events, conferences, and client meetings
Provide feedback on product, packaging, and go-to-market strategy

Requirements

What you’ll need

5–10+ years of direct advertising sales experience (B2B focus preferred)
Demonstrated success in closing complex, multi-channel media deals
Track record of quota attainment and revenue growth
Strong prospecting and pipeline generation discipline (“hunter” profile)
Ability to construct and sell strategic media programs, not just placements
Advanced negotiation and deal structuring skills
Proficiency with CRM systems (e.g., Salesforce) and sales reporting
Ability to manage forecasting, pipeline hygiene, and sales analytics
Strong written and verbal communication; capable of producing executive-level proposals
Ability to work on-site in North Bethesda, MD
Willingness to travel periodically for client meetings and industry events

Benefits

Comp & perks

Sunwater provides paid comprehensive health insurance with dental and vision
401(k) with company matching
Generous paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

advertising salesB2B salesmedia programsnegotiationdeal structuringpipeline generationsales analyticsquota attainmentrevenue growthCRM systems

Soft Skills

communicationprospectingaccountabilitystrategic thinkingclient relationship managementteam coordinationexecutive-level proposal writingadaptabilityleadershipnegotiation