Build and manage automated email flows and sequences, ensuring mobile responsiveness and dynamic personalization
Generate the HTML/CSS for the designs they create
Conduct A/B testing on visual and messaging elements (CTAs, subject lines, imagery) to optimize open rates, click-through rates, and conversions
Analyze campaign performance (open, click, and conversion rates) and iterate on design based on insights
Maintain and evolve a modern design system with a keen eye for clean layouts, strong color palettes, and brand consistency
Design landing pages, promotional graphics, and web banners aligned with marketing goals
Collaborate closely with marketing and product teams to produce cohesive campaigns across channels
Maintain and enforce brand guidelines across all digital and print design touchpoints
Requirements
Proven experience with Klaviyo, including custom flows, segmentation, and campaign building
Solid understanding of HTML/CSS for emails, with a focus on responsiveness and cross-platform compatibility
Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and modern design tools
Portfolio that showcases email designs, landing pages, and digital marketing collateral with a modern aesthetic and attention to color, typography, and layout
Understanding of email marketing UX/UI, customer engagement strategies, and email compliance best practices
Ability to analyze email performance data and apply findings to enhance visual content
Strong communication skills and the ability to collaborate across teams
Bonus: Familiarity with Dreamweaver, Quark, or motion graphics tools