Regional Fleet Manager

Sunbelt Rentals, Inc.

Regional Fleet Manager developing and implementing fleet optimization strategies at Sunbelt Rentals. Collaborating with peers to maximize utilization, profitability, and customer loyalty.

Posted 7/8/2026full-timeSalt Lake City • Colorado, Utah, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $98,573 - $135,537 per yearWebsite

About the role

Key responsibilities & impact

Foster a positive work environment within the branches, encouraging accountability, open communication, teamwork and a commitment to serving the customer.
Implement standard fleet utilization metrics (KPIs) and decision frameworks to ensure a consistent, controlled process exists for driving and measuring asset efficiency.
Drive profitability through effective utilization of fleet within the Region .
Orchestrate the movement and positioning of fleet between locations to increase profitable utilization while preserving the culture of ownership.
Lead the selection and approval of rental equipment profiles to meet regional.
Analyze time utilization, cap factor and rate achievement in conjunction with Operational Management to justify fleet needs.
Review capital equipment requisitions to validate need and determine best course of securing fleet (Transfer/Purchase/Re-Rent).
Work with the operations teams to know the customer’s current and future expectations to ensure that the rental fleet is able to adequately meet the customer’s needs.
Provide high-level support to field operational teams, ensuring rapid and effective response to their needs as operational priorities arise.
Implement continual improvement processes and activities across Region.
Promote a culture of accountability by ensuring that the company’s assets and resources are maintained.
Coordinate regional strategies for the disposal and refurbishment of applicable equipment with Regional Managers.
Suggest stocking orders to meet company goals based on specific PC performance.
Assist PC’s on Retail equipment order to verify Specs, Quotes and Retail sales pricing.
Coordinate with Regional/District Mgmt to include/exclude specific items from their specific offering of SKU’s and provide info to Support Office Fleet Dept.
Play a role in ensuring rental inventory is properly maintained and readily available to rent.
Other duties as assigned.

Requirements

What you’ll need

Bachelor’s Degree or equivalent experience required plus 3-5 years of fleet management in the equipment rental industry.
Analytically proficient at driving progress and initiatives utilizing the key metrics for managing rental fleets (time utilization, Cap Factor, etc.).
Able to analyze large complex data sets, build action plans and make decisions/suggestions.
Strong Teamwork and Influencer Capabilities – must have the ability to educate and influence team members to successfully implement solutions.
Safety is paramount – be willing to point out any unsafe practices as they happen to make situation safe.
Reliability - must quickly gain the confidence of other team members to improve rental fleet utilization and overall profitability.
Culture – understand our entrepreneurial environment and the challenges to central control fleet without the team losing the ownership feeling.
Travel 10%-20%
Extensive proficiency with MS Excel , MS PowerPoint and Power BI experience required; Rental Counter Systems (including data architecture) experience preferred
Process orientation and the ability to multi-task and to work within short timelines required
Must have the ability to interact with all levels of management throughout the company and must be able to work independently.

Benefits

Comp & perks

Health, Dental and Vision plans
401(k) Match
Volunteer time off
Short-term and long-term disability
Accident, Life and Travel insurance, as well as flexible spending
Tuition Reimbursement Options
Employee Assistance Program (EAP)
Length of Service Awards

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Fleet Utilization MetricsTime Utilization AnalysisCap Factor AnalysisDecision FrameworksAction Plan Development

Soft Skills

AccountabilityOpen CommunicationReliabilityInfluencing SkillsCustomer Service Orientation

Certifications

Bachelor’s Degree or Equivalent Experience