Sun Gro Horticulture

Brand Manager

• The Senior Brand Manager is responsible for overseeing and managing the development and execution of brand strategies.
• Conducting market research to identify opportunities for brand growth and differentiation.
• Overseeing the creation and execution of marketing campaigns.
• Defining and managing brand communication objectives.
• Analyzing competitors' brands.
• Providing management with brand performance reports, insights, and recommendations.
• Leading customer insights research.
• Recommending the strategic direction for the brand.
• Collaborating with cross-functional teams.
• Managing brand budgets and allocation of resources.

Senior Brand Manager

Sales

• Plan, organize, and control the total selling effort of assigned Key Accounts
• Manage price effectively through Finance to maximize Area and Company profitability
• Achieve sales budget objectives and plans as assigned
• Communicate effectively with contacts of key accounts assigned
• Control personal expense budget and manage expenses in accordance with company policy
• Establish realistic C&R achievement levels based on company overall C&R’s Process

Senior Brand Manager

Key Account Sales Manager