Sumo Logic

Senior Manager, APJ Field Marketing

Sumo Logic

full-time

Posted on:

Location Type: Remote

Location: Australia

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Job Level

Senior

About the role

  • Partner with sales leadership and stakeholders to develop and execute a differentiated marketing strategy for the APJ region.
  • Build and manage marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities to support revenue growth.
  • Develop and execute 1:1, 1-many, and industry-specific marketing programs, both virtual and in-person, to drive demand generation and pipeline contribution.
  • Collaborate with Sales, Partner Marketing, and Regional Partner Account Managers to drive new logo acquisition through channel partners.
  • Act as the primary marketing resource for regional Sales and Sales Engineering teams, ensuring alignment on objectives and strategies.
  • Continuously track and report on program performance, adjusting plans using data insights to optimize results.
  • Manage budget, ensuring effective allocation of resources while strategically optimizing spend to maximize ROI and align with broader business goals.

Requirements

  • 7+ years of B2B SaaS Field Marketing experience, with a proven track record of driving pipeline growth in APJ region.
  • Ability to adapt to the dynamic nature of a growth company and its evolving priorities.
  • Problem-solving and analytical skills, using data to measure and optimize campaign performance and ROI.
  • Expertise in managing marketing budgets to maximize ROI and drive efficiency.
  • Proficient in marketing platforms such as Salesforce, Marketo, and 6Sense, as well as G-suite, Slack, and other communication tools.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS Field Marketingpipeline growthdemand generationcampaign performance optimizationbudget managementROI maximizationdata analysis
Soft Skills
problem-solvinganalytical skillsadaptability