Senior Director, Marketing – Emerging Channels
Arctic Wolf
AWSCloud
Senior Marketing Manager
Summer
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $145,000 per year
Job Level
Senior
About the role
- Own the strategy and execution of member lifecycle marketing, from awareness to engagement and retention, while developing campaigns that drive meaningful borrower participation.
- Partner with Client Success during onboarding to design joint marketing and awareness plans that support client launches and ongoing engagement throughout the partnership lifecycle.
- Develop event-based and seasonal campaigns (e.g., Open Enrollment, Financial Wellbeing Month) that increase adoption and visibility.
- Create user onboarding flows and engagement touchpoints that minimize funnel drop-off and re-engage lapsed users.
- Collaborate with Client Success and Member Success to build scalable playbooks, capture impact through surveys and testimonials, and continuously refine engagement strategies.
- Work cross-functionally with Product and Design to align marketing initiatives with product capabilities and user experience improvements.
- Craft clear, empathetic, and actionable messaging tailored to diverse borrower needs and demographics.
- Build reporting frameworks to measure campaign performance, adoption, and borrower outcomes, translating insights into recommendations for internal teams.
- Maintain a centralized library of member-facing communications, templates, and resources to ensure brand consistency and efficiency.
Requirements
- 7+ years of experience, including 3–5 years in lifecycle, member, or engagement marketing roles at a B2B2C or consumer-facing company
- Proven record of creating high-performing campaigns across digital and non-digital channels
- A strong background in segmentation, personalization, and experimentation to improve engagement
- Strong experience as a storyteller who can translate complex financial or technical topics into clear, empathetic messaging for everyday users
- Experience managing marketing initiatives with complex external stakeholders (employers, municipalities, or large institutions)
- Analytical mindset with a track record of using data to refine strategies and measure impact
- Excellent communication and project management skills, with the ability to prioritize in a fast-paced environment
- Excitement about applying your skills in a mission-driven, high-growth company tackling a major social issue
Benefits
- 100% employee-covered medical, dental, and vision insurance
- 401(k) plan with 3% match, fully vested day one
- Home office setup reimbursement
- Monthly lunch credits
- Direct contributions toward your student loans
- Up to 11 paid holidays + flexible PTO
- Paid leave for family, health, or personal needs
- Annual in-person events including Summer Camp and Summer Wonderland
- Equity grant to share in Summer’s success
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingcampaign developmentuser onboardingsegmentationpersonalizationexperimentationdata analysisreporting frameworksdigital marketingnon-digital marketing
Soft skills
storytellingcommunicationproject managementcollaborationempathystrategic thinkingprioritizationadaptabilitycreativityanalytical mindset
