Summer

People Operations

• Serve as a trusted advisor to managers and employees on organizational design, team development, and people strategy.
• Partner with leadership to develop and implement People strategies that align with company goals, support growth, and strengthen overall organizational effectiveness.
• Lead all aspects of the employee lifecycle, including recruitment, onboarding, retention, and workforce development.
• Oversee all Talent functions, including recruiting, employer brand, and workforce planning — ensuring Summer attracts and retains top talent to meet business goals.
• Build and manage scalable onboarding, performance management, and feedback frameworks — including employee review cycles and career development programs.
• Design and implement learning and development initiatives that promote skill growth, leadership readiness, and career mobility.
• Oversee compensation benchmarking, benefits administration, and vendor relationships to ensure equity and competitiveness.
• Strengthen Summer’s culture through engagement, recognition, and initiatives that foster connection, inclusivity, belonging, and well-being.
• Manage HR operations and systems (HRIS, ATS, payroll) while partnering with Finance on headcount planning and budgeting.
• Lead all HR compliance and employee relations by ensuring alignment with federal, state, and local employment laws in collaboration with legal counsel and proactively mitigating risk through consistent policies and procedures.

Director of People

Digital Marketing

• Execute paid and organic social media campaigns to reach prospect and end user audiences.
• Manage Google advertising to drive prospect and end-user traffic and conversions.
• Develop and implement SEO and GEO initiatives to improve organic traffic, ranking and local presence.
• Help build and implement email sequences and nurture workflows that support acquisition and engagement.
• Track, analyze and report on website analytics, social media metrics and campaign performance; deliver insights and optimization recommendations.
• Support conference participation: logistics (booths, swag, shipping), pre-event digital promotion, on-site support as needed, and post-event follow-up campaigns.
• Continuously test, optimize and document digital campaigns to improve cost-per-lead, conversion rates and funnel velocity.
• Help guide marketing budget and spend for advertising and brand awareness initiatives.

Digital Marketing Manager

Account Manager

• Build and execute a comprehensive go-to-market strategy for municipal, county, and state clients, leading all phases from pipeline creation to deal close.
• Cultivate strong relationships with mayors, city managers, finance directors, HR and benefits leaders, and other key municipal stakeholders to position Summer as a trusted financial wellness solution.
• Oversee channel and intermediary relationships (e.g., government associations, city and state-level networks, and public-private partnerships) to amplify reach.
• Balance structure with creativity, breaking through barriers when needed to deliver results and move deals forward.
• Hire, coach, and scale a small team of AEs and BDRs focused on regional markets; create a playbook for repeatable, high-impact public-sector sales.
• Partner with Product, Marketing, Client Success, and Policy teams to align market needs with go-to-market priorities and client delivery.
• Speak and participate in industry events, associations, and policy forums (e.g., NLC, USCM, ICMA), positioning Summer as a thought leader in financial wellness and public-sector innovation.
• Lead complex sales cycles, including navigating RFPs, procurement processes, and multi-stakeholder approvals.
• Attend in-person meetings, conferences, and events to advance key relationships and drive market expansion (expected travel ~25–40%).

Head of Public Sector Partnerships

Marketing

• Own the strategy and execution of member lifecycle marketing, from awareness to engagement and retention, while developing campaigns that drive meaningful borrower participation.
• Partner with Client Success during onboarding to design joint marketing and awareness plans that support client launches and ongoing engagement throughout the partnership lifecycle.
• Develop event-based and seasonal campaigns (e.g., Open Enrollment, Financial Wellbeing Month) that increase adoption and visibility.
• Create user onboarding flows and engagement touchpoints that minimize funnel drop-off and re-engage lapsed users.
• Collaborate with Client Success and Member Success to build scalable playbooks, capture impact through surveys and testimonials, and continuously refine engagement strategies.
• Work cross-functionally with Product and Design to align marketing initiatives with product capabilities and user experience improvements.
• Craft clear, empathetic, and actionable messaging tailored to diverse borrower needs and demographics.
• Build reporting frameworks to measure campaign performance, adoption, and borrower outcomes, translating insights into recommendations for internal teams.
• Maintain a centralized library of member-facing communications, templates, and resources to ensure brand consistency and efficiency.

Director of People

Digital Marketing Manager

Head of Public Sector Partnerships

Senior Marketing Manager