Multi-Channel Marketing Manager
Sumitomo Mitsui Banking Corporation – SMBC Group
full-time
Posted on:
Location: Arizona, California • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $170,000 per year
Job Level
SeniorLead
About the role
- Lead execution of data-driven email, web, and mobile marketing strategies, including automated campaigns, to enhance customer acquisition, engagement, and retention
- Lead campaign planning, including requirements gathering, asset approvals, and ensuring on-time production and quality output for owned channels
- Build and refine advanced customer segmentation strategies to deliver personalized content and offers
- Manage platform functionality, testing and learning, and other channel optimizations
- Collaborate with cross-functional teams (Marketing, Risk, Product, Data, and Analytics) to align campaign goals and execution
- Reporting and analytics in partnership with Analytics teams, providing insights on KPIs and using data to refine strategies
- Develop and manage operational materials and documentation
- Serve as back-up to VP, Direct Mail Marketing Manager
- Ensure compliance with industry regulations and company policies and procedures
Requirements
- Minimum of 7 years’ experience in Marketing campaign execution and cross-functional collaboration
- Proven experience in end-to-end B2C email campaign and direct mail execution
- Experience managing budgets and vendor contracts in a high-volume marketing environment
- Experience with CRM and Marketing Automation tools and frameworks
- Experience with the Braze customer engagement platform (required)
- Multi-channel marketing execution experience; campaign attribution reporting a plus
- Proven track record managing large-scale marketing campaigns and leading external vendors
- Use of data analysis to inform campaign decisions and drive growth
- Strong problem analysis, critical thinking, project management, decisiveness and judgment
- Ability to work collaboratively with product, legal, compliance, and finance teams for approvals and reporting
- Ability to identify and mitigate risk through adherence to regulations and best practices
- Experience leading data-driven digital acquisition strategies for Financial Services products