Product Marketing

• Lead development and execution of detailed go-to-market plans for AI-powered SugarCRM Sell product line
• Analyze market conditions, segmentation, product capabilities, and customer needs to craft strategic GTM approaches
• Develop deep buyer persona profiles capturing objectives, motivations, and challenges of key stakeholders
• Create compelling, differentiated product messaging that resonates with target buyers across channels
• Produce sales enablement tools (presentations, collateral, case studies, ROI calculators) and training materials to improve sales effectiveness
• Serve as subject matter expert on competitive market dynamics and provide actionable intelligence to internal teams
• Conduct in-depth market and segment analysis to identify growth opportunities, trends, and potential challenges
• Collaborate cross-functionally with sales, product, and marketing teams; operate in a hybrid model with in-office collaboration

Senior Product Marketing Manager

Senior Product Marketing Manager – Data Center

Principal, Design – Manufacturing GTM Strategy

Product Marketing Manager, Owner – Public Sector

Product Marketing Manager – Owner, Public Sector

Product Marketing Manager