Product Marketing Manager – Ecosystem
Contentful
Senior Product Marketing Manager
SugarCRM
full-time
Posted on:
Location Type: Hybrid
Location: Denver • Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $172,000 per year
Job Level
Senior
About the role
- Lead development and execution of detailed go-to-market plans for AI-powered SugarCRM Sell product line
- Analyze market conditions, segmentation, product capabilities, and customer needs to craft strategic GTM approaches
- Develop deep buyer persona profiles capturing objectives, motivations, and challenges of key stakeholders
- Create compelling, differentiated product messaging that resonates with target buyers across channels
- Produce sales enablement tools (presentations, collateral, case studies, ROI calculators) and training materials to improve sales effectiveness
- Serve as subject matter expert on competitive market dynamics and provide actionable intelligence to internal teams
- Conduct in-depth market and segment analysis to identify growth opportunities, trends, and potential challenges
- Collaborate cross-functionally with sales, product, and marketing teams; operate in a hybrid model with in-office collaboration
Requirements
- Minimum of 5 years in product marketing or management within the B2B SaaS sector
- Preferably background in sales or marketing automation
- Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science, or related fields (relevant professional experience can also be considered)
- Exceptional ability to convey complex concepts clearly and persuasively
- Strong proficiency in data analysis using quantitative and qualitative data
- Demonstrated leadership managing comprehensive projects and cross-functional teams
- Highly proactive and self-directed; able to identify opportunities and implement solutions autonomously
- Hands-on product marketing experience translating feature sets into customer value
- Experience developing go-to-market plans, buyer personas, messaging, sales enablement materials, and competitive intelligence
Benefits
- Excellent healthcare package for you and your family
- Savings and Investment – 401(k) match
- Unlimited Paid Time Off
- Paid Parental Leave
- Online Legal Services (Rocket Lawyer)
- Financial Planning Services (Origin)
- Discounted Pet Insurance (Embrace Pet Insurance)
- Corporate Benefit Program (Working Advantage) — exclusive travel and entertainment offers and special discounts
- Health and Wellness Reimbursement Program
- Travel Discounts
- Educational Resources - Career & Personal Development Program
- Employee Referral Bonus Program
- Merit-based company with opportunities to learn, excel and grow your career
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingdata analysisgo-to-market plansbuyer personassales enablement materialscompetitive intelligencemarketing automationB2B SaaSquantitative dataqualitative data
Soft skills
communicationleadershipproactiveself-directedproject managementcollaborationpersuasivenessstrategic thinkinganalytical thinkingproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Data AnalyticsBachelor’s degree in Computer Science
