SugarCRM

Senior Partner Marketing Manager

SugarCRM

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $150,000 - $200,000 per year

Job Level

Senior

About the role

  • Develop and execute comprehensive partner marketing plans aligned with company growth objectives.
  • Identify high-impact co-marketing opportunities with strategic partners (e.g., ISVs, SIs, resellers).
  • Align partner initiatives with product launches, campaigns, and regional priorities.
  • Drive joint demand generation programs with partners, including digital campaigns, events, webinars, and content syndication.
  • Track, measure, and optimize partner-sourced and partner-influenced pipeline.
  • Manage joint marketing budgets (MDF) and ensure ROI accountability.
  • Build scalable partner marketing toolkits, playbooks, and campaign-in-a-box assets.
  • Enable partners with messaging, positioning, and go-to-market resources.
  • Foster strong relationships with partner stakeholders to increase engagement and program adoption.
  • Work closely with Sales, Partner Alliances, Product Marketing, and Field Marketing teams to ensure alignment and execution.
  • Act as the marketing liaison for strategic partner accounts.
  • Define KPIs and track performance of partner marketing programs.
  • Deliver regular reporting on pipeline contribution, campaign effectiveness, and partner ROI.
  • Ensure consistent brand representation across partner-led initiatives.
  • Collaborate on joint value propositions and messaging frameworks.

Requirements

  • Partner Marketing Experience - 10–12 years of experience in B2B SaaS or enterprise software marketing, with a strong background in partner ecosystems.
  • Strategic Thinking - Ability to translate business objectives into scalable partner marketing strategies.
  • Partner & Stakeholder Management - Strong relationship-building skills with internal teams and external partners at multiple levels.
  • Demand Generation Expertise - Proven success driving pipeline through integrated, multi-channel marketing programs.
  • Analytical Mindset - Data-driven decision-making with experience in marketing analytics and ROI measurement.
  • Execution Excellence - Highly organized with the ability to manage multiple complex programs simultaneously.
  • Communication Skills - Exceptional written and verbal communication, including executive-level presentations.
  • Collaboration & Influence - Ability to work cross-functionally and influence without direct authority.
  • Adaptability - Thrives in a fast-paced, high-growth SaaS environment.
Benefits
  • Excellent healthcare package for you and your family
  • Savings and Investment – 401(k) match
  • Unlimited Paid Time Off
  • Paid Parental Leave
  • Online Legal Services (Rocket Lawyer)
  • Financial Planning Services (Origin)
  • Discounted Pet Insurance (Embrace Pet Insurance)
  • Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
  • Health and Wellness Reimbursement Program
  • Travel Discounts
  • Educational Resources - Career & Personal Development Program
  • Employee Referral Bonus Program
  • We are a merit-based company - many opportunities to learn, excel and grow your career!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
partner marketingdemand generationmarketing analyticsROI measurementcampaign managementpipeline trackingbudget managementco-marketingcontent syndicationB2B SaaS marketing
Soft Skills
strategic thinkingrelationship buildingcommunication skillscollaborationinfluenceadaptabilityexecution excellenceanalytical mindsetorganizational skillsstakeholder management