Group Product Marketing Manager
Adobe
Senior Product Marketing Manager
SugarCRM
full-time
Posted on:
Location Type: Hybrid
Location: Denver • Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $172,000 per year
Job Level
Senior
About the role
- Lead the development and execution of detailed go-to-market plans. Analyze market conditions, segmentation, product capabilities, and customer needs to craft strategies that align with our corporate strengths and market dynamics.
- Gain deep insights into the buying processes of our target markets. Develop comprehensive profiles that encapsulate the objectives, motivations, and challenges faced by key stakeholders.
- Create compelling, differentiated messaging that resonates with our buyer personas. Ensure that our messaging delivers impact and drives engagement across all platforms and customer interactions.
- Develop and deliver high-quality sales tools such as presentations, collateral, case studies, and ROI calculators. Work closely with our sales teams to create training materials that enhance sales effectiveness and partner engagement.
- Serve as the subject matter expert on competitive market dynamics. Provide strategic insights and actionable intelligence to support our internal teams.
- Conduct in-depth market and segment analysis to uncover and document growth opportunities, trends, and potential market challenges.
Requirements
- Minimum of 5 years in product marketing or management within the B2B SaaS sector, preferably with a background in sales or marketing automation.
- Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science, or related fields. Relevant professional experience can also be considered.
- Exceptional ability to convey complex concepts in a clear, persuasive manner and engage effectively with stakeholders at all levels.
- Strong proficiency in data analysis, using both quantitative and qualitative data to inform decisions.
- Demonstrated leadership in managing comprehensive projects and cross-functional teams.
- Highly proactive and self-directed, capable of identifying opportunities, developing strategies, and implementing solutions autonomously.
Benefits
- Excellent healthcare package for you and your family
- Savings and Investment – 401(k) match
- Unlimited Paid Time Off
- Paid Parental Leave
- Online Legal Services (Rocket Lawyer)
- Financial Planning Services (Origin)
- Discounted Pet Insurance (Embrace Pet Insurance)
- Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
- Health and Wellness Reimbursement Program
- Travel Discounts
- Educational Resources - Career & Personal Development Program
- Employee Referral Bonus Program
- We are a merit-based company - many opportunities to learn, excel and grow your career!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingdata analysismarket segmentationsales enablementmarketing automationgo-to-market strategyROI calculationcompetitive analysisB2B SaaSproject management
Soft skills
communicationleadershipstakeholder engagementstrategic thinkingproactivitypersuasionautonomycollaborationproblem-solvingcreativity
