Substance

Fractional Email Marketing Specialist – Mailchimp, Klaviyo

Substance

full-time

Posted on:

Location Type: Hybrid

Location: Singapore • 🇸🇬 Singapore

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Job Level

Mid-LevelSenior

About the role

  • Build and run campaigns on **Mailchimp and Klaviyo**.
  • Segment lists properly (no blasting everyone with the same email).
  • Create automation flows: welcomes, re-engagements, upsells, workshop reminders.
  • Write subject lines and copy that cut through inbox clutter — no clichés, no “newsletter filler.”
  • Test what works (A/B subject lines, send times, CTAs) and kill what doesn’t.
  • Keep lists clean and deliverability high.
  • Report weekly on what’s working — and what’s not.

Requirements

  • You’ve actually **run campaigns end-to-end** — not just “helped the team.”
  • You know the difference between B2B nurture and B2C sales emails — and can shift tone for each.
  • You care about numbers: open rate, CTR, conversion — not just pretty templates.
  • You can work **fractionally** (5–15 hrs/week) across three brands and switch contexts without losing focus.
  • You don’t need handholding. If a campaign underperforms, you bring a fix, not excuses.
  • Track record of project completion with success rates.
  • Nice to have
  • Experience with both **service businesses** and **e-commerce**.
  • Basic HTML/CSS so you’re not stuck when formatting breaks.
  • Past work samples that show results.
  • **Note:** As a vital part of our hiring process, we will require the successful candidate to undergo 2 official video reference checks during the offer stage. This step is crucial for us to validate the candidate's qualifications and past experiences, ensuring that we make informed hiring decisions that align with our organizational values and expectations.
Benefits
  • depending on the location base, it will either be fully remote or hybrid.
  • At Substance, we’re all about action, not just talk. If your profile aligns with what we need, you’ll hear from us within 1-2 weeks. If not, no fluff—just know we value your interest and will keep you in mind for future roles where your skills can make an impact. We focus on real connections and meaningful matches, so when the right opportunity comes, we’ll be ready to make it happen.
  • **Getsubstance.co Pte. Ltd. | EA License No: 24C2398**

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign managementA/B testingautomation flowsHTMLCSSemail segmentationcopywritingdata analysisconversion rate optimizationlist management
Soft skills
attention to detailproblem-solvingadaptabilityindependencefocuscommunicationproject managementanalytical thinkingcreativitytime management