Creative Strategist, Brand Partnerships

Substack

Creative Strategist building Substack's sponsorship business, crafting campaign ideas and matching brands with writers. Collaborating throughout the campaign process from pitch to execution.

Posted 7/15/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $130,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creative strategy and branded content, with a strong ability to develop and execute campaign ideas that resonate with audiences. Proficient in writing proposals and pitch materials, while effectively managing multiple campaigns and collaborating with clients and creators.

Highest-signal resume keywords

Creative StrategyBranded ContentCampaign ManagementProposal WritingClient Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign DevelopmentContent StrategyProposal WritingRFP ProcessPortfolio Management

Soft Skills

Strong WritingOrganizational SkillsCreative ConversationJudgmentCommunication

Industry Keywords

Branded ContentCreative StrategyContent StrategyPublisherAgencyMedia SpaceClient EngagementCampaign ExecutionAudience UnderstandingWriter Collaboration

About the role

Key responsibilities & impact

Come up with campaign ideas that work for a brand and feel native to Substack, rather than an ad bolted onto someone's newsletter
Match brands with the right writers and publications, using judgment about audience, voice, and what a given writer will actually agree to
Own the creative side of the pre-sale: read the brief, build the proposal, and respond to client feedback with new concepts and pivots
Run campaigns from idea through execution, keeping the brand, the writer, and our sales lead pointed in the same direction
Join client and agency calls to pitch ideas and pull out the information you need to sharpen them
Write the pitch materials, thought starters, and points of view that help brands picture what they can do on Substack
Watch what's working across the platform and feed real examples back into the next round of ideas

Requirements

What you’ll need

5+ years in creative strategy, branded content, or content strategy, at a publisher, an agency, or a platform
A portfolio of campaign ideas you've taken from concept to live work, ideally involving creators or publishers
A feel for the RFP process and for writing proposals that win
Real instincts for the creator and media space, and a sense for what's fresh versus what's played out
The range to hold a creative conversation with a CMO and a practical one with a writer, sometimes on the same day
Strong writing, and the organization to run several campaigns at once without dropping the details

Benefits

Comp & perks

equity for all full time roles
exceptional benefits