Product Manager – Creator Activation

Substack

Product Manager focused on Creator Activation at Substack, helping creators achieve traction and success. Leading strategy, analytics, and cross-functional team efforts to enhance the product experience.

Posted 6/23/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $190,000 - $230,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Develop a deep understanding of why creators choose Substack, what their goals are, and Substack’s competitive position vs. other platforms
Identify the “first-mile” actions that set creators up for traction and success, and define how the platform communicates, reinforces, and rewards those actions
Map creator journeys across segments (e.g., bringing an existing audience vs. building on-network), and define activation paths that meet creators where they are
Measure the growth of new creators and overall network health: are creators able to bring existing audiences into Substack, and also benefit from distribution within the Substack network?
Define activation and retention metrics, build dashboards, and establish leading indicators that help teams understand what’s working (and what’s not)
Identify gaps in product analytics and instrumentation, and partner with Data/Engineering to design solutions to fill them
Build a compelling roadmap across short-term, medium-term, and long-term horizons to improve creator activation and early success
Help design and spec projects across the spectrum from experiment, to feature, to large-scale initiative
Partner with your EM counterpart to inspire and lead a cross-functional team of engineers, designers, and analysts, creating clarity and accountability at every level
Work closely with Product, Partnerships, Growth, and Creator teams to align activation strategy with broader company strategy
Drive go-to-market strategy and product storytelling for activation improvements: what changed, why it matters, and how creators benefit

Requirements

What you’ll need

4+ years of experience as a Product Manager
Strong creator empathy and a clear mental model for why creators choose platforms and how they evaluate tradeoffs
Excellent analytical skills, competence in SQL, and experience with BI tools; comfortable defining metrics and building measurement frameworks
Experience running experiments and shipping iterative improvements to onboarding, education, or activation funnels
Comfortable operating at every level of abstraction (from high-level product strategy to “what should this CTA say” level details)
Deep experience with software design; demonstrated ability to balance ease of use with flexibility across creator segments
Strong communication skills: able to write compelling strategy docs, internal or external blog posts, and present to the company regularly
An ability to roll up your sleeves and do what needs to be done.

Benefits

Comp & perks

Market-competitive salary
Equity for all full-time roles
Exceptional benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLBI toolsproduct analyticsmeasurement frameworksexperimentationonboardingactivation funnelssoftware designdata instrumentationdashboard building

Soft Skills

creator empathyanalytical skillscommunication skillscross-functional leadershipstrategic thinkingproblem-solvingcollaborationclarity and accountabilitywriting skillsadaptability