Head of Creator Marketing

Substack

Head of Creator Marketing crafting Substack’s product-led story for ambitious creators. Driving high-quality inbound and conversions, leading marketing narrative and campaigns.

Posted 6/3/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $250,000 - $310,000 per yearWebsite

About the role

Key responsibilities & impact

Craft Substack’s product-led story for creators
Drive high-quality creator inbound that converts into paid subscriptions and app users
Build and lead a small, high-craft function leveraging AI to deliver on narrative and identity at scale
Develop the platform story and steward the product-led narrative for creators
Identify creator stories that prove what's possible on Substack

Requirements

What you’ll need

Operated at a senior level inside an agency, media company, or platform
Ran programs, led teams, and owned business outcomes
Developed and led from a point of view, and influenced excellence in the people around you
Been a writer, journalist, or have spent time working directly with creators
Legible evidence of taste (own or in a track record of developing people who have it)

Benefits

Comp & perks

Exceptional benefits
Equity for all full-time roles

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

leadershipinfluencestorytellingcreativityteam managementbusiness acumentaste development