Growth Marketing Manager

Substack

Growth Marketing Manager leading paid acquisition strategies at Substack. Building user acquisition channels and optimizing performance across various platforms.

Posted 6/3/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $170,000 - $210,000 per yearWebsite

ATS Keywords

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Hard Skills

performance marketingpaid user acquisitionSQLdata warehouselookalike audience pipelinesLTV modelingpayback window

Soft Skills

analytical skillscreativitycuriosityhigh agencylow ego

Tools & Technologies

MMPAppsFlyerMetaGoogle UACYouTubeTikTok

Industry Keywords

ad creativebudget pacingefficiency reportingonboarding experiencecreator economy

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own paid acquisition end-to-end across all channels
Design and run rigorous experiments for net-new users
Build and manage MMP infrastructure
Partner with creator partnerships on ad creative
Build and maintain lookalike audience pipelines
Define optimization signals and work with product and engineering
Develop framework for CPI targets and payback windows
Collaborate on onboarding experience
Own budget pacing and efficiency reporting
Eventually hire and develop a small team

Requirements

What you’ll need

5–8 years of experience in performance marketing or paid user acquisition
Deep channel expertise across Meta and at least one other major channel (Google UAC, YouTube, TikTok)
Hands-on experience with an MMP (AppsFlyer strongly preferred)
Strong analytical foundation — comfortable in SQL and data warehouse
Experience building lookalike audience pipelines
Sharp instincts for creative — understanding of ad concepts and testing
Fluency with LTV modeling and payback window thinking
High agency and low ego
Genuine curiosity about media, writing, and the creator economy
Based in San Francisco or New York

Benefits

Comp & perks

Equity for all full-time roles
Exceptional benefits
Competitive salary