Product-Led Growth Manager

Substack

Product-Led Growth Manager at Substack focusing on user acquisition strategies through organic growth channels. Collaborating with engineering and marketing to enhance app visibility and onboarding experience.

Posted 6/3/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesMid-LevelSenior💰 $190,000 - $230,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

App Store OptimizationGoogle Play OptimizationSEOMMP infrastructureanalytical skills

Soft Skills

strong written communicationhigh agency

Industry Keywords

product managementuser onboardingmediapublishingcreator economy

About the role

Key responsibilities & impact

Own App Store and Google Play listing optimization
Design and run experiments to improve app install conversion rates
Own top-of-funnel attribution infrastructure
Work with product and engineering to design and iterate on new user onboarding
Own Substack's SEO strategy
Collaborate closely with the Head of Growth

Requirements

What you’ll need

5–8 years of experience in product management
Technical SEO fluency
Hands-on ASO experience
Familiarity with MMP infrastructure
Strong analytical skills
High agency and strong written communication
Genuine interest in media, publishing, and the creator economy
Based in San Francisco or New York

Benefits

Comp & perks

cash compensation
equity for all full-time roles
exceptional benefits