Head of Product Marketing

+SUBSCRIBE®

Head of Product Marketing at SUBSCRIBE shaping go-to-market strategies for B2B SaaS. Leading team and leveraging AI tools to enhance product engagement and drive revenue impact.

Posted 5/26/2026full-timeRemote • New York • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Set strategy.
Know the customer.
Drive positioning and differentiation.
Lead GTM execution.
Leverage AI to move faster and scale output.
Build the function.
Drive outcomes, not activity.

Requirements

What you’ll need

7+ years in product marketing or GTM strategy for B2B SaaS, with at least 2 years in a senior or lead role.
Deep understanding of the B2B buying cycle, including how complex, multi-stakeholder deals progress across long sales cycles.
Proven positioning and messaging chops.
Strong GTM execution instincts.
AI-native working style.
Cross-functional leadership.
Bias toward action and outcomes.
Comfort with complexity.
Attention to detail, without losing sight of the big picture.
Experience with modern marketing tools (HubSpot, Marketo, Salesforce, or similar) for campaign execution, lead tracking, and pipeline visibility.
Familiarity with alternative investments, fintech, or financial services is a strong plus (not required).

Benefits

Comp & perks

Health insurance
Professional development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingGTM strategyB2B SaaSpositioningmessagingcampaign executionlead trackingpipeline visibilityAI integrationmulti-stakeholder deals

Soft Skills

cross-functional leadershipbias toward actionattention to detailstrategic thinkingcustomer understandingoutcome-drivencomfort with complexityexecution instinctsdifferentiationbig picture thinking