StudyPoint

Director of Paid Search, Conversion Rate Optimization

StudyPoint

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • United States

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Job Level

Lead

About the role

  • execution, management, and optimization of our search advertising campaigns on Google and Microsoft Ads
  • lead our CRO efforts to strengthen our downstream funnel results in support of our Paid Search channel.
  • work cross-functionally with stakeholders, including leadership, to align paid strategies with overall business goals
  • develop and help deliver critical business intelligence for decision-making and strengthen marketing attribution efforts.

Requirements

  • data-driven search marketing professional
  • strong ROI and efficient customer acquisition
  • collaboration across marketing team, internal sales teams, leadership team, and outside partners
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
search advertisingGoogle AdsMicrosoft AdsCRObusiness intelligencemarketing attribution
Soft Skills
collaborationleadershipdata-driven decision making