StudyPoint

Conversion Rate Optimizer

• execution, management, and optimization of our search advertising campaigns on Google and Microsoft Ads
• lead our CRO efforts to strengthen our downstream funnel results in support of our Paid Search channel.
• work cross-functionally with stakeholders, including leadership, to align paid strategies with overall business goals
• develop and help deliver critical business intelligence for decision-making and strengthen marketing attribution efforts.

Director of Paid Search, Conversion Rate Optimization