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Business Development Manager – East Africa
Study NowBusiness Development Manager at Study Now, focusing on securing partnerships and generating quality leads in East Africa. Providing student counselling and support for international placements.
About the role
Key responsibilities & impact- Identify, engage, and onboard new education agents, corporate organizations, and referral partners across East Africa.
- Negotiate and formalize partnership agreements to promote Study Now’s services.
- Manage ongoing relationships with agents and corporate partners, ensuring consistent communication and performance tracking.
- Provide training, resources, and updates to agents to enhance their ability to market Study Now programs effectively.
- Conduct detailed market analysis to identify potential countries, cities, and institutions for partnership within East Africa.
- Monitor competitor activities, market trends, and emerging opportunities for student recruitment and corporate engagement.
- Generate qualified student leads through corporate partnerships, referrals, events, and digital channels.
- Collaborate with the marketing and admissions teams to achieve student enrolment targets.
- Support agents and partners in converting inquiries into successful admissions.
- Provide personalized counselling to students and parents on international education options, application processes, and visa requirements.
- Guide students through the entire journey—from initial inquiry to university application, visa documentation, and pre-departure briefings.
- Work with the marketing department to plan and execute promotional campaigns and events targeting students, companies, and agents.
- Represent Study Now at education fairs, exhibitions, and networking conferences across East Africa.
- Track performance metrics such as agent productivity, partnership growth, and student conversions.
Requirements
What you’ll need- Bachelor’s degree in Education, Business Administration, Marketing, or related field (Master’s degree is an added advantage).
- Minimum 4 years’ experience in business development, education recruitment, or student placement services within East Africa or a similar market.
- Strong knowledge of the education systems and study opportunities in Australia, US, UK, Canada, or Europe, including admission requirements, visa processes, and scholarship options.
- Familiarity with relevant educational institutions, courses, and programs in the target study destinations.
- Proven track record of achieving sales targets and generating successful outcomes in the field of overseas study consulting.
- Ability to effectively handle multiple tasks and prioritize work in a fast-paced environment.
- Proficiency in using relevant software and tools for customer relationship management and data tracking.
- Cultural sensitivity and the ability to effectively communicate and build rapport with individuals from diverse backgrounds.
- Up-to-date knowledge of industry trends, regulations, and best practices in overseas study consulting.
- Strong problem-solving skills and the ability to provide tailored solutions to meet individual student needs.
- Exceptional organizational skills and attention to detail to ensure accurate and thorough documentation of client interactions and applications.
- Fluent in English (knowledge of Swahili or other East African languages is an advantage).
Benefits
Comp & perks- Professional development opportunities
- Flexibility to work occasionally evenings or weekends to accommodate client needs and participate in promotional events
- Commitment to continuous learning and professional development to stay abreast of changes in the industry
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Business DevelopmentEducation RecruitmentStudent Placement ServicesMarket AnalysisSales Target AchievementAdmission Requirements KnowledgeVisa Process KnowledgeScholarship Options KnowledgeCustomer Relationship ManagementData Tracking
Soft Skills
Cultural SensitivityEffective CommunicationProblem-SolvingOrganizational SkillsAttention to DetailAbility to PrioritizeRapport BuildingFast-Paced Work AdaptabilityPersonalized CounsellingTeam Collaboration
Certifications
Bachelor’s Degree in EducationBachelor’s Degree in Business AdministrationBachelor’s Degree in MarketingMaster’s Degree (Advantage)