Downstream Marketing Manager – ASC

Stryker

Marketing Manager shaping ASC go-to-market strategy for Stryker’s medical reprocessing solutions. Driving segmentation, positioning, customer insights, and commercial growth.

Posted 8/21/2026full-timeCalifornia, Colorado, Florida, Minnesota, New Jersey, Texas, Washington • 🇺🇸 United StatesSeniorLead💰 $118,000 - $255,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing go-to-market strategies and executing marketing plans tailored to the ASC market, with a strong focus on customer relationship management and competitive analysis. Proven ability to lead value proposition development and segmentation strategies while mentoring and influencing cross-functional teams.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentCustomer Relationship ManagementCompetitive Analysis InterpretationValue Proposition DevelopmentHealthcare Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Strategy ExecutionSegmentation MethodsCommercial Strategy CreationTargeted SegmentationChange Management

Soft Skills

Interpersonal CommunicationAnalytical Problem-SolvingPersuasivenessProject Management

Certifications & Qualifications

Bachelor's DegreeMBA Preferred

Industry Keywords

ASC MarketMedical Device SalesReprocessing ExperienceMarket DynamicsCustomer Loyalty Composition

About the role

Key responsibilities & impact

Develop go-to-market strategies for Stryker’s Sustainability Solutions
Drive the annual marketing strategy with emphasis on the ASC market
Build strong customer relationships and collaborate with the sales team
Interpret competitive analysis and incorporate it into marketing strategies across ASC and Distribution channels
Monitor market activity, penetration, and competitive wins or losses
Tailor marketing strategies to current and future customer needs
Drive segmentation methods to improve commercial efficiency
Ensure ASC-specific messaging aligns with broader business priorities and key messages
Execute segmentation variables and evaluate competitive advantage
Lead value proposition development, including customer beliefs and behaviors, variables, and reasons to believe brand value
Develop targeting and positioning statements aligned with strategic and executional plans
Understand customer-base loyalty composition and market dynamics
Define opportunities and estimate effort across ASC ownership structures
Monitor and evaluate market strategy and recommend new source-of-volume strategies
Establish metrics, goals, success criteria, milestones, and improvement action plans
Mentor, develop, and influence across the business
Develop relationships with industry and market thought leaders, organizations, and institutions
Make decisions affecting immediate operations and divisional impact
Travel to Stryker facilities and trade shows as needed

Requirements

What you’ll need

Bachelor’s degree required
8+ years of work experience required
Excellent presentation and interpersonal communication skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Healthcare industry experience
Proven ability to create commercial strategies
Experience with value propositions and targeted segmentation
MBA preferred
5+ years in medical device or marketing/sales experience preferred
Experience in reprocessing preferred
Experience in change management preferred
Sales of medical devices preferred
Experience in ASC markets preferred
Must be located within close proximity to a Stryker facility
Ability to travel up to 40%

Benefits

Comp & perks

Remote or hybrid or onsite work flexibility
Travel opportunities up to 40%
Mentoring, development, and cross-divisional relationship-building opportunities