Stryker

European Brand Manager – PPE

Stryker

full-time

Posted on:

Location Type: Remote

Location: Netherlands

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Job Level

SeniorLead

About the role

  • Define and lead the European brand strategy aligned with global direction
  • Deliver annual and long-range plans to drive growth, profitability, and market share
  • Lead a strategic market assessment to identify future expansion opportunities and support upcoming product launches
  • Build and execute a 3–5 year portfolio roadmap
  • Develop scalable marketing campaigns, tools, and assets for local market activation
  • Drive product lifecycle management (launches, optimization, phase-out)
  • Partner with country leadership to forecast demand and align with supply chain
  • Monitor performance and define data-driven actions to improve results
  • Act as the central point of contact for local marketing and sales teams across Europe
  • Build strong relationships with key opinion leaders (KOLs) and customers
  • Collaborate cross-functionally (Marketing, Sales, Supply Chain, Education, R&D)
  • Shape and deliver European customer engagement initiatives (events, congresses, hands-on programs)
  • Partner with the Education team to define and implement training strategies
  • Drive internal and external brand awareness and value perception
  • Contribute to new product development, line extensions, and M&A initiatives

Requirements

  • 8+ years of professional experience
  • 5+ years in medical devices, marketing, or commercial roles
  • Experience working across multiple European markets
  • Bachelor’s degree required; MBA is a plus
  • Fluent in English (additional European languages are a plus)
  • Willingness to travel across Europe (~40%)
Benefits
  • Competitive salary and bonus package aligned with experience and location
  • Flexible working location within Europe
  • Travel Percentage: 40%
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategymarketing campaignsproduct lifecycle managementdata-driven decision makingportfolio roadmap developmentmarket assessmentcustomer engagement initiativestraining strategiesnew product developmentline extensions
Soft Skills
leadershiprelationship buildingcollaborationcommunicationstrategic thinkingcross-functional teamworkforecastingproblem-solvingadaptabilitycustomer focus
Certifications
Bachelor's degreeMBA