Stryker

Associate Brand Manager – EMEA

Stryker

full-time

Posted on:

Location Type: Hybrid

Location: Amsterdam • Netherlands

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About the role

  • Support the Senior Brand Manager in the development of annual and long-range brand strategies aligned with global objectives
  • Contribute to EMEA business case development for pipeline products and new market opportunities
  • Partner with global stakeholders to align on go-to-market approach and regional requirements
  • Support execution of product launches (phase-in) and lifecycle management activities (phase-out)
  • Contribute to positioning, messaging, and pricing strategies based on market and competitive insights
  • Collaborate with country leadership to support forecasting and demand planning
  • Develop scalable, Pan-EMEA marketing assets and campaigns designed for localization
  • Support country marketing teams in adapting materials to local market needs
  • Contribute to the creation of customer engagement initiatives, including congresses, educational programs, facility tours, and hands-on events
  • Identify internal and external education opportunities in collaboration with the Education Manager
  • Support development of training content to strengthen product knowledge and brand perception
  • Build strong working relationships with regional marketing teams, sales leaders, and key opinion leaders
  • Monitor and analyze business performance and key brand metrics
  • Translate clinical and market insights into structured commercial recommendations

Requirements

  • Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, or a related discipline
  • Minimum 6 years of professional experience, including significant exposure to medical devices or marketing/sales within a technical or healthcare environment
  • Strong analytical and commercial acumen, with the ability to translate clinical insights into compelling value propositions
  • Demonstrated ability to manage multiple projects within a matrix organization
  • Excellent communication, presentation, and stakeholder management skills
  • Fluency in English
  • Willingness to travel internationally (approximately 40%)
Benefits
  • Exposure to innovative enabling technologies within Joint Replacement
  • Collaboration within a highly international, cross-functional environment
  • Opportunity to contribute to strategic market development across EMEA
  • A role that combines structured strategic thinking with operational execution
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategy developmentbusiness case developmentgo-to-market strategyproduct launch executionlifecycle managementmarket positioningpricing strategydemand planningcustomer engagement initiativestraining content development
Soft Skills
analytical skillscommercial acumenproject managementcommunication skillspresentation skillsstakeholder managementrelationship buildingcollaborationadaptabilityproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in EngineeringBachelor’s degree in Life Sciences