International Marketing Director
Stryker
full-time
Posted on:
Location Type: Hybrid
Location: Amsterdam • 🇳🇱 Netherlands
Visit company websiteJob Level
Lead
About the role
- Leads marketing strategy to drive sustainable growth across diverse international markets
- Integrates competitive intelligence, customer insights, and evidence-based value propositions to strengthen global brand and portfolio performance
- Ensures alignment of strategy, pricing, channels, and communications while enabling regional adaptability
- Leads international medical education offering
- Consults on a variety of competitive analyses across global and regional markets
- Leads discussions on the historical background and future perspective of the leading competitors in key international geographies
- Predicts strengths and weaknesses of the full product line compared to competition across heterogeneous market conditions
- Leads evaluation and selection of competitive analysis tools and technologies for multi-country use
- Drives customer-centric development and shapes customer value propositions relevant across multiple regions
- Leads strategy and marketing planning to generate healthy discussion about the overall direction of the product or portfolio across all international regions
- Evaluates impact of international marketing strategy on the P&L
- Reviews and approves major international budget adjustments and reconciles regional variances
- Coaches teams through segmentation and customer targeting efforts across different geographies
- Drives disciplined collection of customer insights globally
- Develops communication plans that articulate global strategic choices
Requirements
- Bachelor’s degree required
- MBA preferred
- 10+ years of progressive marketing experience, with a strong focus on strategy, product/portfolio management, or commercial leadership
- 7+ years of experience in medical devices or related healthcare industries in international or multi-region roles preferred
- 4+ years of people management experience, including leading geographically distributed or cross-cultural teams, highly preferred
- Demonstrated success in designing and executing marketing strategies across multiple countries or regions, ideally in both established and emerging markets
- Excellent presentation, interpersonal communication, and stakeholder influence skills, with the ability to collaborate effectively across cultures and time zones
- Strong analytical and problem-solving skills, including experience interpreting global market data, competitive intelligence, and customer insights
- Proven ability to manage multiple complex projects simultaneously across regions while delivering on established timelines
- Ability to be persuasive and drive alignment without direct authority, especially within global matrix organizations
- Demonstrated ability to work within complex interdivisional procedures, global governance structures, and multinational environments
- High proficiency in Microsoft Office (Excel, Word, PowerPoint); familiarity with global CRM, analytics, and digital marketing platforms preferred
- Experience working with regional regulatory, reimbursement, or healthcare system differences considered a strong asset
- Multilingual proficiency preferred (not required), especially in languages relevant to key international markets.
Benefits
- Work Flexibility: Hybrid
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategyproduct managementportfolio managementcompetitive analysiscustomer insightsdata interpretationproject managementanalytical skillsproblem-solving
Soft skills
presentation skillsinterpersonal communicationstakeholder influencecollaborationpersuasivenessteam leadershipcross-cultural communicationcustomer-centric developmentstrategic thinking
Certifications
Bachelor's degreeMBA