Associate Manager, Portfolio Marketing, Wearables & Apps
Stryker
full-time
Posted on:
Location Type: Hybrid
Location: Portage • California, Missouri • 🇺🇸 United States
Visit company websiteSalary
💰 $115,600 - $245,800 per year
Job Level
JuniorMid-Level
About the role
- Develop and execute marketing strategies and annual plans for wearable devices and mobile apps aligned with Smart Hospital objectives.
- Lead value proposition development, segmentation, and positioning to maximize brand equity and commercial efficiency.
- Create and manage product launch plans, pricing strategies, and communication frameworks that support business goals.
- Analyze market trends, competitive intelligence, and customer insights to inform strategic decisions and identify growth opportunities.
- Collaborate with cross-functional teams to ensure marketing initiatives align with product development, sales enablement, and evidence generation.
- Coach and mentor team members on marketing best practices, strategic planning, and customer-centric development.
- Monitor and report on marketing effectiveness using KPIs and analytics to drive continuous improvement.
- Manage budgets, forecasts, and business case financial models to ensure resource allocation supports strategic priorities.
Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- Minimum 6 years of professional experience, with at least 3 years of experience in marketing, product management, or portfolio strategy.
- Experience developing marketing plans, pricing strategies, and product positioning.
- Experience with digital health technologies, mobile applications, or connected devices.
- MBA or advanced degree in a related field is preferred.
- Experience in healthcare technology, medical devices, MedTech or SaaS environments.
Benefits
- Salary plus bonus eligible
- Health insurance
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiesproduct launch planspricing strategiesmarket analysiscompetitive intelligencecustomer insightsKPI monitoringbudget managementfinancial modelingstrategic planning
Soft skills
leadershipcoachingmentoringcollaborationcommunicationcustomer-centric developmentanalytical thinkingstrategic decision-makingteam managementcross-functional teamwork
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBAadvanced degree in a related field