Lead the day-to-day execution of ANet’s demand generation engine
Build and manage multi-channel campaigns (email, paid media, retargeting, and organic nurture) that generate qualified inbound leads, coordinating across stakeholders and managing dependencies to ensure timely execution.
Grow and engage ANet’s email list through segmentation, content activation, and landing page optimization.
Partner with teammates across content, insights, and events to bring new assets (white papers, webinars, guides, Compass materials) into market.
Design and maintain automated nurture journeys and follow-up paths that move leads toward MQL and SQL stages.
Create retargeting campaigns to re-engage high-intent website visitors and content downloaders.
Monitor lead quality and refine MQL definitions, scoring, and routing to ensure alignment with Sales using data and stakeholder input to continuously improve lead progression effectiveness.
Manage day-to-day marketing automation, including workflows, routing logic, and campaign setup. Build and maintain funnel dashboards to track performance, share insights, and inform weekly pipeline reviews. Partner with Sales Ops to ensure analysts receive timely, accurate lead handoffs.
Develop and own an ongoing “test & learn” plan across messaging, creative, channels, and segments.
Analyze results to improve conversion rates at each stage of the funnel, identifying meaningful patterns and translating insights into actionable changes.
Share learnings that inform broader GTM strategy and future campaigns.
Design and execute integrated demand plays (events, webinars, content campaigns, and targeted outreach) that generate engagement with priority districts and partners
Grow and activate priority audiences through coordinated email, content, and events
Bring new assets into market in ways that drive real conversations, not just downloads
Partner closely with Sales to ensure timely, effective follow-up on high-priority leads, event participants, and target accounts
Design simple, clear lead progression paths (lead → engaged → SQL) that reflect how districts actually buy, not just system definitions
Monitor lead quality and collaborate with Sales to refine targeting, messaging, and follow-up approaches using data and insights to align priorities
Run structured experiments across plays (events, messaging, outreach, segmentation) to identify what drives engagement and pipeline
Use data and field feedback to continuously refine campaigns and targeting
Document and scale what works into repeatable plays that can be used across regions and teams, improving consistency over time
Manage core systems (HubSpot) to support campaign execution, lead routing, and visibility into pipeline
Build and maintain simple dashboards that connect campaign activity to engagement and SQLs
Ensure clean handoffs and shared visibility between Marketing and Sales

Requirements

4-6 years in demand generation, growth marketing, or campaign-based marketing roles, with evidence of owning and executing end-to-end programs
Expertise in area of focus: Proven ability to design and run coordinated demand efforts across multiple channels (email, content, events, paid, and/or outbound) that generate engagement and drive pipeline. Able to translate strategy into execution and adjust quickly based on results.
Communication: You produce concise, professional writing and communicate with precision with internal and external audiences as appropriate. Able to connect day-to-day work to broader goals and explain the “why” behind decisions, using data and insights to align stakeholders.
Critical Thinking and Data orientation: Strong analytical skills, with experience using dashboards and performance data to optimize campaigns. Able to identify meaningful signals (engagement, conversion, pipeline movement), interpret patterns, and translate them into actionable changes and translate them into actionable changes.
Planning and Prioritization: Ability to manage multiple projects, prioritize effectively, and drive work forward in a fast-paced environment. Coordinate across stakeholders, identify dependencies, and adjust plans to ensure deliverables are met. You bring solution-orientation to overcoming more challenging obstacles and to delivering your projects
Tools & Systems: Hands-on experience with marketing automation platforms (HubSpot strongly preferred) and comfort managing campaign setup, segmentation, and basic reporting.
Preferred Skills: Experience in K–12 education, edtech, or selling into district/system leader audiences.
Familiarity with paid media and digital channels (LinkedIn, Google Ads, retargeting networks).
Experience with lead scoring, lifecycle stage management, and account-based tactics.
Experience working cross-functionally with Sales and/or Sales Ops

Benefits

medical, dental and vision insurance where ANet pays a portion of the cost of these benefits for employees and their families/domestic partner
generous paid time-off including 10 paid holidays and paid days off between the Christmas and New Year’s holidays
paid parental leave
educational expenses reimbursements
flexible spending accounts
professional development
a 401(k) plan with a 4% match
short and long-term disability coverage
basic life and personal accident insurance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationcampaign managementlead scoringlifecycle stage managementdata analysissegmentationconversion rate optimizationmarketing automationmulti-channel marketingcontent activation

Soft Skills

communicationcritical thinkingdata orientationplanningprioritizationsolution orientationcollaborationproject managementanalytical skillsstakeholder alignment