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About the role
Key responsibilities & impact- Own the overall campaign strategy and plan for Treasury, and drive the global, cross-functional workstream for activation and impact
- Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.
- Work with regional marketing to ensure local relevance and advise on campaign delivery
- Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
- Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
- Use and/or recommend leading tools to improve or accelerate the work of the campaigns function
- Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
- Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.
Requirements
What you’ll need- 8+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing, with demonstrated increase in scope
- Exceptional knowledge of FinTech industry landscape, trends, and technology - Neobank experience is a plus
- Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
- Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
- Exceptional presentation, writing, and communication skills, especially to executive stakeholders
- Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
- Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions
Benefits
Comp & perks- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign strategyintegrated campaignscontent marketingaccount-based marketinglead generationpipeline developmentmeasurement toolsdata analysismulti-channel marketingdigital marketing
Soft Skills
communication skillspresentation skillsanalytical acumenproblem-solvingcollaborationadaptabilitystrategic thinkingstakeholder managementcreativityproject management
