Consumer Product Marketing Lead

Stripe

Lead product marketing strategy for Link, Stripe's digital wallet used by over 250 million consumers. Collaborate cross-functionally to grow product adoption and enhance consumer insights.

Posted 5/20/2026full-timeRemote • California, Illinois, New York, Washington • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Define Link's consumer positioning and messaging: Develop and continuously evolve Link's core value proposition and messaging framework for consumers
Lead go-to-market for product launches: Own the end-to-end GTM strategy for new Link features and consumer experiences
Shape the product roadmap: Be the voice of the consumer in product planning
Partner with Brand Marketing: Work in lockstep with the Brand Marketing team
Drive consumer research and insights: Commission and synthesize user research and market data
Define and track consumer growth metrics: Set KPIs across the consumer marketing funnel
Influence senior leadership: Communicate product strategy and marketing results clearly to Stripe leadership

Requirements

What you’ll need

10+ years of experience in product marketing, with 5+ years in B2C products
Proven track record developing consumer positioning, messaging, and go-to-market strategy for scaled consumer products
Strong research and analytical skills; ability to synthesize consumer insights, market data, and competitive intelligence into actionable strategy
Excellent written and verbal communication skills, including experience presenting to and influencing senior stakeholders
Demonstrated success working cross-functionally across product, brand, creative, and analytics teams

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategyconsumer positioningmessaging frameworkconsumer researchmarket data analysisKPI trackingcompetitive intelligenceproduct roadmap developmentconsumer growth metrics

Soft Skills

analytical skillscommunication skillsinfluencing skillscross-functional collaborationpresentation skillsstrategic thinkingsynthesis of insightsleadership communicationteamworkproblem-solving