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About the role
Key responsibilities & impact- Work closely with the regional GTM Partnerships, Sales and Marketing team to build a go-to-market strategy for our Services, Technology and Global Partnerships partners
- Define priorities, investment model, scaling mechanisms and success metrics for our marketing efforts with our partners in AMER
- Drive adoption of scalable marketing and enablement programs locally, and influence the global partner marketing roadmap to serve local partners
- Administer and optimize market development funds with each partner
- Align and work closely with Global Partner marketers to extend and land global initiatives in AMER
- Collaborate closely with our regional marketers to ensure partners are represented in local GTM initiatives
Requirements
What you’ll need- 8-10+ years of relevant B2B marketing experience
- 2-3 years of experience managing partner marketing teams
- Experience working closely with technology partners and/or consulting partners, to build joint marketing plans and execute marketing programs and campaigns that drive new customer acquisition and pipeline generation outcomes
- Experience working with a global function based in a different region
- Proven ability to influence and guide the partner’s marketing leadership team to align on objectives and deliver against joint marketing priorities and plans
- Experience shaping joint messaging with partners
- Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners
- Deep understanding of the user journey through a partner channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach and revenue
Benefits
Comp & perks- Health insurance
- Retirement plans
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingpartner marketingmarketing programscustomer acquisitionpipeline generationjoint marketing plansROI measurementmarketing investmentsuser journeysales cycle
Soft Skills
influencecollaborationguidancealignmentcommunicationstrategic thinkingleadershipprioritizationoptimizationrelationship management
