Product Marketing Manager – Growth

Stripe

Growth Product Marketer at Stripe defining user journeys for self-serve customers and driving product adoption through data and messaging.

Posted 5/12/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Partner with Growth product and engineering teams to understand user journeys, identify friction points and drop-off, and define where marketing content can accelerate activation and adoption.
Develop messaging and content strategy for lifecycle touchpoints — including marketing emails, dashboard modules (Getting Started Modules, Insight Modules), and in-product surfaces — ensuring the right message reaches the right user at the right time.
Own end-to-end execution of growth marketing programs: write briefs, develop copy frameworks, manage legal and compliance review, coordinate with MarTech/MOPS, and ship globally localized campaigns.
Serve as a user advocate — deeply understand our self-serve segments (startups, SMBs, developers) and what motivates them at each stage of their journey. Translate complex product value into clear, compelling narratives that drive action.
Design and run experiments to optimize messaging, targeting, and channel mix. Track results rigorously — CTR, quality scores, activation rates, conversion — and use data to iterate and improve.
Drive cross-sell and upsell programs that help existing users discover and adopt additional Stripe products, using behavioral signals, timing windows, and personalized content.
Work cross-functionally across Growth, Product, PMM, Data Science, Lifecycle Marketing, and external agencies to deliver seamless execution across channels and touchpoints. Manage complex, multi-stakeholder projects with many interdependencies.

Requirements

What you’ll need

5-7 years of relevant work experience in product marketing, growth marketing, lifecycle marketing, or a related field.
At least 3 years of experience in B2B SaaS or platform environments, ideally working with self-serve or product-led growth motions.
Demonstrated experience developing lifecycle or growth marketing programs — including email, in-product messaging, or onboarding flows — with measurable results.
Track record of working cross-functionally with product, engineering, and data teams to ship growth initiatives.
Strong writing skills with a portfolio of customer-facing content or campaigns.

Benefits

Comp & perks

Professional development opportunities
Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketinglifecycle marketingB2B SaaSemail marketingin-product messagingonboarding flowsdata analysiscopywritingcampaign managementuser journey optimization

Soft Skills

cross-functional collaborationproject managementuser advocacycommunicationproblem-solvingcreativityanalytical thinkingstakeholder managementadaptabilitystrategic thinking