Velocity Demand Generation Manager
Stripe
full-time
Posted on:
Location Type: Remote
Location: Illinois • Washington • United States
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About the role
- Land and tailor global campaigns to acquire and nurture Velocity prospects at scale through digital content, paid media, content syndication, digital events, targeted nurture programs, etc
- Build region-specific marketing activations with channel leads to unlock local opportunities for SMB and mid-market audiences
- Partner with regional performance media experts to acquire and re-engage AMER Velocity prospects and customers through a broad mix of paid media tactics
- Collaborate with partner marketing to build and scale the through-partner demand generation strategy for Velocity companies — a critical and growing channel for this segment
- Build a cross-GTM coalition including Global Marketing, Regional Sales, Sales Development, and Sales Operations to jointly grow the Velocity pipeline
- Own key business and revenue metrics for the Velocity segment across the sales funnel — investigating conversion, lead quality, channel mix effectiveness, and pipeline health
- Partner cross-functionally to define regional requirements as Stripe refines marketing capabilities, MarTech stack, and lead management for scaled motions
- Identify innovative new ways to reach and engage Velocity users — there is broad leeway in this role to pursue creative marketing ideas
- Be a thought leader representing the Americas as Stripe grows its Velocity go-to-market across campaigns and broader strategy
Requirements
- 7+ years of experience running scaled digital demand generation programs (e.g., demand generation, growth marketing, or regional marketing)
- Experience with GTM direct ownership of a velocity, SMB, or mid-market segment at a B2B company
- Demonstrated experience building multi-channel demand generation strategies and owning integrated digital activations across paid media, content marketing, email marketing, and events
- Demonstrated experience investigating business health and owning marketing performance metrics — able to craft actionable insights from GTM data on lead acquisition, funnel conversion, pipeline pacing, and channel effectiveness
- Strong organization and project management skills with the ability to manage multiple complex programs simultaneously
- Proven track record building and executing programs with cross-functional stakeholders including sales, sales development, partner marketing, and product marketing — expect to discuss programs where you were the directly responsible individual
- Fluency with AI including leveraging native AI tooling and integrating LLM / agentic capabilities into everyday work
- Experience building integrated demand strategies that connect with partner marketing, through-partner channels, or ecosystem-led growth motions
- Experience marketing to SMB (sub-100 employee) and mid-market (100–1,000 employee) companies, including segmentation by industry or technical sophistication
- Experience in payments, financial technology, or infrastructure software
- Adjacent business experience (e.g., strategy consulting, sales, or sales development) that brings well-rounded GTM perspective.
Benefits
- Competitive salary
- Flexible working hours
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital demand generationgrowth marketingregional marketingmulti-channel demand generation strategiespaid mediacontent marketingemail marketingevent marketingmarketing performance metricsAI tooling
Soft Skills
organization skillsproject managementcross-functional collaborationcreative marketingthought leadership