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Social Media Specialist
Stride, Inc.Supporting student engagement through social media platforms at a virtual education company. Collaborating with teams to enhance student interaction and brand presence.
About the role
Key responsibilities & impact- Support student engagement through regular social media interaction on Facebook, Instagram, TikTok, and YouTube
- Collaborate with school leadership, teachers, and marketing teams to develop campaigns supporting enrollment, attendance, testing participation, and community outreach initiatives.
- Maintain content calendars and ensure timely communication of school events, deadlines, policy updates, and organizational announcements.
- Increase follower growth, engagement rates, and digital campaign performance through strategic storytelling and audience-focused communication initiatives.
- Respond professionally to comments, messages, and community inquiries while maintaining the organization’s brand voice and customer service standards.
- Create and schedule engaging content including graphics, videos, student highlights, school announcements, and event promotions aligned to organizational goals.
Requirements
What you’ll need- Bachelor’s degree
- 0-1 year of related professional experience
- One to Three (3) years of experience working with social media platforms
- Strong written and verbal communication skills
- Video editing skills on social media platforms
- Experience engaging with content on Facebook, Instagram, TikTok and YouTube
- Excellent problem-solving skills
- Organization skills, multi-tasking abilities
- Customer service focus
- Adaptable and comfortable in a fast-paced work environment
- Experience coordinating academically oriented clubs and extra-curricular activities
- Familiarity with the online learning experience
- Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint);
- Ability to travel 20% of the time
- Ability to clear required background check
Benefits
Comp & perks- K12 provides families an online option for a high-quality, personalized education experience.
- Passionate Educators are needed at the Stride K12 partner in Missouri and Tennessee.
- Ability to work independently, typically 40+ hours per week is required.
- Ability to maintain a professional home office without distraction during workday, typically 8-5pm or as defined by the school.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
video editingsocial media engagementcontent creationcontent schedulingdigital campaign performancegraphic designaudience-focused communicationcontent calendar managementenrollment campaign developmentcommunity outreach initiatives
Soft Skills
written communicationverbal communicationproblem-solvingorganizationmulti-taskingcustomer serviceadaptabilityprofessionalismcollaborationstrategic storytelling
Certifications
Bachelor's degree