Corporate Communications Manager
Stride, Inc.
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $64,759 - $110,000 per year
About the role
- Develop and execute proactive media strategies that elevate the K12 brand and its leadership across national, consumer, education, and trade media.
- Identify and position company leaders and subject matter experts as credible voices in education while developing compelling stories that connect with parents and broader consumer audiences.
- Manage and guide external PR agencies and consultants to ensure campaigns align with strategic communications priorities and deliver measurable media impact.
- Cultivate and maintain strong relationships with national, regional, and vertical reporters, editors, and producers across education and consumer outlets.
- Monitor the evolving media landscape and identify opportunities to proactively insert K12 into relevant conversations and emerging education trends.
- Partner with the PR Manager to support local media strategies for schools, including working with agencies to elevate student and teacher stories and respond to regional media needs.
- Support the development and execution of crisis communication strategies and assist with rapid response to media inquiries or reputational issues affecting the organization or its schools.
- Work closely with communications, marketing, school teams, government affairs, and other internal stakeholders to ensure alignment across messaging, media engagement, and reputation management.
- Use media analytics and monitoring platforms to measure PR impact, track trends, and provide insights that inform communications strategy.
Requirements
- 7-10 years minimum previous experience in a similar role
- Ability to travel 20% of the time
- Ability to clear required background check.
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field.
- Experience using media monitoring and outreach platforms such as Cision, Onclusive, Meltwater, or similar tools.
- Demonstrated success securing impactful media coverage across national, consumer, and industry outlets.
- Experience managing PR agencies or external consultants to execute communications strategies.
- Strong writing and storytelling skills for press materials, thought leadership, and media responses.
- Experience supporting or responding to reputational issues or crisis communications situations.
- Familiarity with the education sector or organizations serving families and students.
- Experience working alongside government affairs teams or navigating communications related to legislation or regulatory issues is a plus.
- Analytical mindset with experience tracking media performance and translating insights into strategy.
- Ability to manage multiple initiatives and deadlines in a fast-paced environment.
- Strong interpersonal skills and the ability to collaborate across communications, marketing, and operational teams.
Benefits
- Health benefits
- Retirement contributions
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media strategiescrisis communicationmedia analyticsstorytellingpress materialsmedia outreachcommunications strategiesreputational managementanalytical mindsetmedia performance tracking
Soft Skills
strong writinginterpersonal skillscollaborationability to manage multiple initiativesability to work in a fast-paced environment