Demand Generation Manager

Stretto

Demand Generation Manager building ABM, SEO, and digital campaigns for Stretto’s AI-enhanced bankruptcy and restructuring products. Owning lead generation, pipeline development, conversion optimization, and marketing-stack integrations.

Posted 8/6/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing account-based marketing campaigns, managing lead generation processes, and optimizing digital marketing strategies. Proficient in SEO practices, data management, and utilizing AI tools to enhance marketing workflows.

Highest-signal resume keywords

B2B Software Marketing ExperienceAccount-Based Marketing (ABM)Lead Generation and ScoringOn-Page SEO OptimizationProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Marketing Campaign DevelopmentLead QualificationA/B TestingCampaign Metrics GenerationData MappingLifecycle Stage ManagementContent DevelopmentEmail MarketingSocial Media ManagementPerformance Tracking

Soft Skills

Project ManagementStakeholder AccountabilityCuriosity About AI Products

Tools & Technologies

UserpilotSalesforcePardotMailchimpLinkedInGoogle AnalyticsGoogle Search ConsoleInsightlyAPI-Driven SyncsNative Connectors

Industry Keywords

Legal ServicesFinancial ServicesProfessional ServicesCross-Channel MarketingDigital Funnel Management

About the role

Key responsibilities & impact

Develop digital marketing and account-based marketing campaigns with organizational stakeholders
Execute campaigns through content development, basic design, and digital channels
Build and run lead-generation programs across email, social, in-app messaging, content, and events
Capture, route, and qualify leads to produce measurable funnel contribution
Own CRM lead lifecycle processes, including segmentation, scoring, stage progression, handoff, and nurture
Own on-page and technical SEO across web properties
Optimize landing pages, forms, and campaign touchpoints through A/B testing
Build reporting and attribution for pipeline and conversions
Equip business development with campaign-sourced leads, lead intelligence, and follow-up workflows
Build CRM campaigns and maintain integrations across marketing, email, social, and in-app platforms
Protect data integrity through deduplication, field mapping, and list hygiene
Manage initiatives, stakeholder accountability, priorities, and deadlines

Requirements

What you’ll need

Bachelor's degree in a related field or equivalent education / experience required
Four years of experience or more in B2B software marketing required
Extraordinary project management skills
Experience utilizing AI tools to improve workflow efficiency
ABM and broad cross-channel marketing campaign development and execution
Hands-on experience with in-app messaging and product adoption platforms such as Userpilot
Working command of the full digital funnel, including lead generation, lead scoring, lifecycle stages, pipeline development, and conversion optimization
Practical SEO experience, including on-page optimization and performance tracking
Understanding of data flows between marketing platforms, including field mapping, integrations, and data structure
Development, implementation, and management of a social media presence
Campaign metrics generation and knowledge of KPIs and campaign optimization
Exposure to legal, financial services, or professional services sectors
Interest in AI-enhanced products and curiosity about bringing them to market
Experience with Insightly, Salesforce, Pardot, Userpilot, Mailchimp, LinkedIn, Google Analytics, Google Search Console, native connectors, and API-driven syncs

Benefits

Comp & perks

Competitive starting salary
Comprehensive benefits package
Opportunities for growth