STREET

Founding Growth & Marketing Lead

STREET

contract

Posted on:

Location Type: Remote

Location: Remote • 🇬🇧 United Kingdom

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Job Level

Senior

About the role

  • Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other platforms.
  • Build and scale acquisition funnels with a focus on CAC, LTV, ROAS, and retention.
  • Launch referral and ambassador programs to drive organic growth.
  • Run geo-targeted experiments to test and scale city-level acquisition.
  • Develop and execute creative campaigns (digital + IRL) to get our name out across target neighborhoods and communities.
  • Partner with influencers, content creators, and local media to build brand credibility.
  • Create compelling messaging and positioning tailored to local audiences.
  • Own social media presence and work with creators/designers to build consistent and engaging content.
  • Analyze growth metrics, user behavior, and market feedback to inform strategy.
  • Work closely with product and design to optimize onboarding, UX, and engagement flows.
  • Test, iterate, and scale what works, kill what doesn’t, fast.

Requirements

  • Experience in user acquisition, growth marketing, or performance marketing for B2C products, preferably in a startup or marketplace setting.
  • Experience in PR, influencer management, or events in the fashion/retail ecosystem.
  • Proven success running campaigns across Meta Ads, Google Ads, TikTok, or similar platforms.
  • Experience with brand building, influencer partnerships, and community marketing.
  • A scrappy, creative, test-and-learn mindset, you can work magic with limited budget and big ambition.
Benefits
  • Be a founding team member with direct impact on the company’s success.
  • Receive meaningful equity in a high-potential venture.
  • Help shape a platform that empowers local businesses and changes how people shop.
  • Work with a lean, ambitious team and build something from zero.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
user acquisitiongrowth marketingperformance marketingcampaign managementdigital marketinggeo-targeted experimentsacquisition funnelsanalyticscreative campaign developmentcommunity marketing
Soft skills
creative mindsettest-and-learn approachadaptabilitycollaborationcommunicationstrategic thinkingproblem-solvinginfluencer managementbrand buildingengagement