Associate Creative Director, Copy Writing

Strava

Associate Creative Director at Strava defining brand voice and managing a team. Leading creative concepts for campaigns while ensuring alignment with brand strategy.

Posted 7/15/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesLead💰 $205,000 - $215,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in copywriting and creative concepting, with a strong ability to manage and mentor teams while developing brand voice and tone frameworks. Proven track record in translating audience insights into impactful brand campaigns and collaborating effectively with cross-functional teams.

Highest-signal resume keywords

10+ Years Experience In CopywritingManaging CopywritersStrategic MindsetBrand Voice DevelopmentMentoring Creative Team Members

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingCreative ConceptingBrand CampaignsPlatform-Native WritingVerbal Identity Development

Soft Skills

Team ManagementCollaborationPresentation SkillsMentoring

Industry Keywords

Integrated Campaign ConceptsCultural SignalsAudience InsightsVoice And Tone Standards

About the role

Key responsibilities & impact

Own copy direction for brand campaigns and paid social
Manage 2-3 experienced copywriters and content creators
Partner with executive teams to develop integrated campaign concepts
Shape and evolve Strava's verbal identity
Translate cultural signals and audience insights into creative ideas
Write and direct copy across various formats
Present work to leadership and connect creative decisions to strategy
Collaborate with external agencies to uphold voice and tone standards

Requirements

What you’ll need

10+ years experience in copywriting and creative concepting
A portfolio demonstrating exceptional craft across brand campaigns
Proven experience managing copywriters and enabling team growth
Strategic mindset for connecting copy decisions to brand impact
Deep understanding of platform-native writing
Experience developing brand voice and tone frameworks
Comfortable in fast-moving environments
Collaborating with visual designers and art directors in integrated concepting
Success record of mentoring and developing creative team members

Benefits

Comp & perks

Flexible hybrid model allowing more than half of your time on-site
Inclusive workplace where employees can grow and thrive
Opportunities for professional development