B2B Manager, Growth Marketing, Retention

Strava

B2B CRM Manager owning lifecycle communications for Strava's key B2B audiences. Building and scaling lifecycle programs while collaborating with cross-functional teams.

Posted 4/26/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesMid-LevelSenior💰 $125,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Own and scale ACP lifecycle programs: Strategize, build and execute end-to-end lifecycle communications for Strava's Verified Athletes, Verified Clubs, Pro Athletes, and Affiliate partners. Move programs beyond onboarding into full retention, reactivation, and engagement journeys — across email, in-app, and push.
Execute Strava for Business communications: Manage BAU execution of in-app and email communications for the Strava for Business audience, ensuring consistent, high-quality delivery against a growing volume of campaigns. Identify and drive process improvements that reduce friction and increase performance.
Support Developer Relations lifecycle comms: Develop and maintain foundational lifecycle communications for third-party developers who build on Strava's API, ensuring this community is engaged, informed, and set up for success.
Partner cross-functionally to deliver: Work closely with ACP to execute against program briefs, and with PMM to align on GTM messaging and product moments. Serve as the Growth Marketing expert who brings channel, segmentation, and lifecycle expertise to every brief.
Build toward a more sophisticated program: Own the scalability of supporting technology and resources for B2B lifecycle, enabling better orchestration, segmentation, and visibility across all Strava touchpoints.
Measure and improve: Own email performance reporting (open rate, CTR, unsubscribes), track against program KPIs (attribution, affiliate revenue, CSAT), and surface insights that inform the next iteration.

Requirements

What you’ll need

4+ years of experience in lifecycle marketing, CRM, or email marketing
Hands-on experience with marketing automation platforms; HubSpot and/or Braze experience strongly preferred
Demonstrated ability to build and execute multi-stage lifecycle programs, not just one-off campaigns
Experience in a B2B, partner-facing, or ecosystem role. You understand that the partner's success is your success.
Strong analytical skills — comfortable pulling and interpreting performance data, and using it to drive decisions
Experience working in a cross-functional environment, managing multiple stakeholder relationships simultaneously
Excellent written communication skills, with an eye for copy quality, audience tone, and email design
Familiarity with A/B testing and experimentation frameworks (experience with tools like Eppo a plus)

Benefits

Comp & perks

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Hard Skills & Tools

lifecycle marketingCRMemail marketingmulti-stage lifecycle programsanalytical skillsA/B testingexperimentation frameworks

Soft Skills

cross-functional collaborationstakeholder managementwritten communicationcopy qualityaudience toneemail design