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Strava

Senior Product Designer

Strava

Senior Product Designer II leading user lifecycle design focusing on onboarding and activation at Strava. Collaborating with cross-functional teams to enhance user retention through design.

Posted 4/12/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $206,600 - $219,400 per yearWebsite

About the role

Key responsibilities & impact
  • Lead end-to-end product design for onboarding, activation, and habit-building journeys
  • Collaborate with cross-functional partners to define opportunities, shape solutions, and deliver high-quality, user-centered experiences.
  • Use data (quantitative and qualitative) and user insights to inform design decisions and prioritize features
  • Own visual design, interaction, and prototyping to create polished, modern, and engaging user experiences
  • Drive experimentation and iteration through rapid prototyping and validation
  • Contribute to lifecycle strategy and roadmap discussions with a retention and growth mindset
  • Present clear design rationale to stakeholders and leadership, inviting feedback and alignment
  • Advocate for inclusive and accessible design, particularly for underserved or expansion audiences
  • Support the modernization of our product’s design language and interaction patterns

Requirements

What you’ll need
  • 5+ years of experience in product design, preferably in consumer or fitness-related digital products, with a strong background or interest in gamification
  • Strong portfolio demonstrating expertise in visual design, interaction, and end-to-end user experience, including designing for social or community-based products
  • Experience designing journeys that increase activation, retention, and long-term engagement
  • A history of earning trust and driving impact through strong cross-functional partnerships and a team-first approach.
  • Skilled at using data (both quantitative and qualitative) to inform design decisions and measure impact
  • Proficient with design and prototyping tools such as Figma, FigJam, and Play; motion design experience or willingness to learn
  • Comfortable with ambiguity and rapid iteration, showing a bias toward action and experimentation
  • Clear, compelling communication skills and the ability to influence through storytelling
  • Passion for inclusive design and building products that empower a global community of athletes

Benefits

Comp & perks
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Hard Skills & Tools
product designvisual designinteraction designuser experiencegamificationdata analysisprototypinguser-centered designactivation strategiesretention strategies
Soft Skills
collaborationcommunicationstorytellingtrust-buildingteamworkadaptabilityinfluencefeedback solicitationgrowth mindsetinclusive design advocacy