Senior Demand Generation Marketer

Stratus

Senior Demand Generation Marketer responsible for diverse channels leading pipeline growth in B2B SaaS. Collaborating closely with sales and RevOps in a fast-paced, evolving environment.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS demand generation, with a strong focus on pipeline management, multi-channel marketing strategies, and data-driven decision-making. Capable of building scalable systems and processes while collaborating effectively across teams to drive results.

Highest-signal resume keywords

B2B SaaS Demand GenerationPipeline ManagementMarTech Stack FluencyAccount-Based Marketing (ABM)Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyMulti-Channel Pipeline ManagementLifecycle ProgramsCampaign OptimizationData Analysis

Soft Skills

Cross-Functional CollaborationCreative Problem SolvingAdaptabilityAction-Oriented Mindset

Tools & Technologies

Marketing AutomationCRMABM ToolingAttribution/Reporting ToolsAI-Assisted Marketing Tooling

Industry Keywords

MQLSQLCACFunnel Conversion RatesB2B Messaging

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the demand generation strategy and roadmap across paid, organic, ABM, email/lifecycle, and events channels
Build and manage a multi-channel pipeline engine, from top-of-funnel awareness through MQL/SQL handoff
Partner with sales leadership to define and refine ideal customer profile, account scoring, and lead routing
Design and run account-based marketing programs targeting a defined list of high-value target accounts
Manage and optimize paid media spend (search, social, retargeting) with a clear eye on CAC and pipeline efficiency, not just clicks
Build lifecycle and nurture programs that move leads through the funnel with minimal manual lift
Establish and own the demand gen reporting cadence: pipeline sourced/influenced, funnel conversion rates, channel efficiency, and forecast contribution
Collaborate with content and product marketing to ensure campaigns are grounded in a strong narrative and speak to the actual buyer, not generic B2B messaging
Continuously test, measure, and iterate; this role has a bias toward shipping and learning over perfecting a plan in a doc
Help build the systems and processes (not just the campaigns) that let demand gen scale as the team grows

Requirements

What you’ll need

5-8+ years in B2B SaaS demand generation, with at least 2 years in a senior or lead capacity
A track record of owning pipeline targets and being directly accountable for hitting them
Deep fluency in the modern MarTech stack (marketing automation, CRM, ABM tooling, attribution/reporting)
Experience building programs from a relatively blank slate, not just optimizing an existing, mature engine
Strong instincts for the balance between volume and quality of pipeline; you know that a full top-of-funnel doesn't matter if it doesn't convert
Comfort operating with real ambiguity and shifting priorities; you build the plane while flying it, and you don't need every process defined before you start
Sharp analytical skills paired with the ability to translate data into a clear story and a clear next action
Excellent cross-functional collaborator, especially with sales and RevOps; you see pipeline as a shared outcome, not a marketing-only metric
A bias toward action: comfortable shipping an 80%-ready campaign this week over a perfect one next quarter
A genuinely creative streak; you can come up with out-of-the-box campaign ideas that break through the noise, not just run the standard playbook
Nice to Have Experience marketing to a technical, trade, or vertical-specific buyer (construction, industrial, field services, or similar)
Experience in a company scaling quickly, ideally through a Series A/B growth stage
Familiarity with AI-assisted marketing tooling and workflows

Benefits

Comp & perks

Comprehensive and competitive health benefits plan
Matching 401k contributions
20 days annual PTO
Primarily remote work with occasional annual team onsites.
Fast-paced environment with ownership over outcomes