Manager – PM Credit Development
SouthState Bank
Senior Manager, Organic
StraighterLine
full-time
Posted on:
Location Type: Hybrid
Location: Arlington • Virginia • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Own StraighterLine’s organic growth strategy across Meta, TikTok, YouTube Shorts, LinkedIn, X, and emerging channels.
- Develop and manage the content calendar to capture product launches, campaigns, promotions, and cultural moments in real time.
- Align organic and paid strategies to maximize reach, engagement, and brand impact.
- Build influencer and partnership roadmaps aligned with business objectives and KPIs.
- Collaborate cross-functionally with Creative, PR, and Performance teams to amplify campaigns and support key markets.
- Plan and execute engaging, platform-native content across video, imagery, and interactive formats.
- Partner with Creative, PR, and Product teams to deliver high-impact, audience-focused campaigns.
- Oversee community management, including DMs, comments, and real-time conversations, ensuring brand voice consistency and trust-building engagement.
- Identify and develop brand partnerships and collaboration opportunities.
- Manage contractors with a view to building and leading an internal team over time.
- Own and scale StraighterLine’s in-house UGC and creator program, from sourcing talent to managing relationships and ensuring strong creative output.
- Develop and execute influencer partnerships to grow reach, engagement, and conversions.
- Leverage performance insights to refine influencer strategies and optimize ROI.
- Track, analyze, and report on performance weekly and monthly, providing actionable insights to improve strategy and execution.
- Serve as StraighterLine’s in-house expert on organic and influencer trends—including AI, generative platforms, and assistant-based discovery.
- Monitor competitive performance and partner with channel reps to ensure StraighterLine stays ahead of best practices and platform updates.
Requirements
- 5–7 years leading organic social strategy with proven success scaling brand channels.
- Expertise across TikTok, Meta, LinkedIn, YouTube, and emerging platforms.
- Strong track record of building engaged communities and running influencer/UGC programs.
- Proven project management skills with the ability to lead campaigns end-to-end.
- Proficient in social/UGC tools; comfortable analyzing performance data and evolving strategies.
- Strong communicator and storyteller with an eye for design, video, and cultural nuance.
- Leadership experience managing projects, campaigns, and team members.
- Collaborative, proactive, and quick-moving team player who thrives in fast-paced environments.
- Interest in or exposure to education brands.
Benefits
- Generous time off policies, 13 public holidays.
- Medical, Dental, and Vision Insurance Coverage (*one option full funded by StraighterLine)
- 401K Safe Harbor: StraighterLine contributes 3% of your total salary whether you contribute or not
- Six weeks paid parental leave
- Free StraighterLine courses for you and your family members
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
organic growth strategycontent calendar managementinfluencer partnershipscommunity managementperformance analysisUGC program managementcampaign executiondata analysisproject management
Soft skills
strong communicatorstorytellingleadershipcollaborativeproactiveteam playerquick-movingcultural nuance
