Manager

• Own StraighterLine’s organic growth strategy across Meta, TikTok, YouTube Shorts, LinkedIn, X, and emerging channels.
• Develop and manage the content calendar to capture product launches, campaigns, promotions, and cultural moments in real time.
• Align organic and paid strategies to maximize reach, engagement, and brand impact.
• Build influencer and partnership roadmaps aligned with business objectives and KPIs.
• Collaborate cross-functionally with Creative, PR, and Performance teams to amplify campaigns and support key markets.
• Plan and execute engaging, platform-native content across video, imagery, and interactive formats.
• Partner with Creative, PR, and Product teams to deliver high-impact, audience-focused campaigns.
• Oversee community management, including DMs, comments, and real-time conversations, ensuring brand voice consistency and trust-building engagement.
• Identify and develop brand partnerships and collaboration opportunities.
• Manage contractors with a view to building and leading an internal team over time.
• Own and scale StraighterLine’s in-house UGC and creator program, from sourcing talent to managing relationships and ensuring strong creative output.
• Develop and execute influencer partnerships to grow reach, engagement, and conversions.
• Leverage performance insights to refine influencer strategies and optimize ROI.
• Track, analyze, and report on performance weekly and monthly, providing actionable insights to improve strategy and execution.
• Serve as StraighterLine’s in-house expert on organic and influencer trends—including AI, generative platforms, and assistant-based discovery.
• Monitor competitive performance and partner with channel reps to ensure StraighterLine stays ahead of best practices and platform updates.

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