Performance Marketing Manager – Paid Ads

StraightAds Marketing

Performance Marketing Manager developing cross-channel marketing strategies for clients across Meta, LinkedIn, and Google Ads. Analyzing data and optimizing campaigns based on defined KPIs in a remote role in Germany.

Posted 6/23/2026full-timeRemote • 🇩🇪 GermanyJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

You develop cross-channel performance marketing strategies for our clients (Meta, LinkedIn, Google Ads and other relevant platforms)
You plan, manage and optimize campaigns against clearly defined KPIs such as leads, ROAS, CPA or revenue
You understand the role of individual channels within the customer journey and allocate budgets strategically
You analyze campaign data, identify growth opportunities and derive concrete optimization measures
You work closely with our Creative team to develop high-performing ads and robust testing approaches
You manage client accounts independently, present results in reports and act as a strategic sparring partner at eye level
You identify opportunities in funnel, tracking, attribution and conversion processes

Requirements

What you’ll need

You have at least 2 years of relevant experience in performance marketing—ideally in an agency
You have solid experience with Meta Ads and ideally additional expertise in Google Ads
You have independently managed and successfully scaled campaigns for lead generation and/or e-commerce
You understand cross-channel performance strategies and know how Meta Ads and Google Ads can work together most effectively
You can confidently interpret data and derive clear decisions from it
You communicate confidently with clients and can explain complex issues in an understandable way
You work independently, in a structured manner and with a high standard of quality

Benefits

Comp & perks

High level of responsibility and plenty of freedom to shape your work
Direct impact on client projects and visible results
A strong team with short decision-making paths and clear communication
Flexible working hours and home office options for maximum flexibility
Exciting clients from e-commerce, lead generation and event marketing
Personal and professional development in a growing company
A company culture built on trust and genuine team spirit

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingcampaign managementdata analysisKPI optimizationlead generatione-commercecross-channel strategiesMeta AdsGoogle Adsattribution

Soft Skills

communicationindependencestructured workstrategic thinkingclient managementproblem-solvingpresentation skillscollaborationanalytical thinkingquality focus