Director of Social Media

Straight Arrow News

. Own social media as a core driver of audience growth, engagement and subscriptions .

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesLead💰 $137,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Own social media as a core driver of audience growth, engagement and subscriptions
Set and execute platform‑specific strategies across major social platforms, with clear performance goals
Lead the development and testing of social‑native and video‑first formats that drive reach, retention and sharing
Work closely with editors, reporters and designers to translate journalism into compelling, platform‑optimized storytelling
Build strategies that convert social audiences into repeat users, app users and paid subscribers
Monitor and analyze social performance using analytics tools such as Hootsuite, Google Analytics and Parse.ly, and adjust strategies based on audience behavior
Establish best practices for social packaging, voice and experimentation across the organization
Manage, mentor and develop a team of social media strategists
Collaborate with editorial, marketing, brand and tech leadership to align social strategy with broader growth goals
Uphold Straight Arrow’s standards for credible, unbiased journalism across all social platforms.

Requirements

What you’ll need

10+ years of experience leading social media strategy and audience growth for a media company or publisher
Proven track record using social platforms, especially social video, to drive meaningful engagement and subscription growth
Deep understanding of how major social platforms and algorithms function, and techniques for building cult-like followings on Facebook, Instagram, TikTok, Reddit, X, Bluesky, YouTube and others
Strong analytical instincts; comfortable using performance data to guide decisions and experimentation
Experience managing and developing teams in a fast‑paced media environment
Ability to balance journalistic integrity with platform‑native storytelling and optimization
Familiarity with AP Style, SEO, CMS tools and audience analytics platforms
Highly organized, detail‑oriented and comfortable working across teams and deadlines
Collaborative, communicative and creative
Strong interest in media, trust and audience behavior; strong understanding of the current media landscape.

Benefits

Comp & perks

Comprehensive health and wellness coverage
Generous paid time off
Paid holidays
Floating holidays
Health coverage
Vision and dental plans
Retirement plans like the company's 401(k) plan with company match
More

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategyaudience growthsocial videoanalyticsSEOAP StyleCMS toolsaudience analyticsplatform optimizationstorytelling

Soft Skills

analytical instinctsteam managementorganizational skillscollaborationcommunicationcreativitydetail-orientedjournalistic integritymentoringstrategic thinking