Strada

Account Based Marketing, Manager

Strada

full-time

Posted on:

Location Type: Remote

Location: Illinois • United States

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About the role

  • Build and execute 1:few ABM programs for a defined list of strategic North America accounts.
  • Develop targeted campaigns that drive engagement, progression, and expansion across prioritized buying groups.
  • Identify account clusters, themes, and pain points to guide program design and messaging.
  • Activate coordinated, multi-channel plays across digital, email, events, content, and sales touchpoints.
  • Partner closely with sales to develop account plans, define shared objectives, and align on outreach strategies.
  • Conduct research on each prioritized account including industry trends, organizational priorities, buying committee profiles, competitive landscape.
  • Track account engagement, program performance, and pipeline impact using platforms such as Demandbase, HubSpot, and Salesforce.

Requirements

  • Experience executing B2B ABM programs (1:few or 1:many), preferably in enterprise SaaS or professional services.
  • Strong understanding of account segmentation, personas, customer journeys, and industry verticals.
  • Proficiency with ABM and marketing platforms including Demandbase.
  • Excellent project management and organizational skills with the ability to manage multiple complex programs.
  • Strong communicator who can simplify data, articulate recommendations, and influence stakeholders.
  • Analytical mindset with experience interpreting engagement data and account signals to drive decisions.
  • Collaborative team player with a proactive, solutions-oriented approach.
Benefits
  • health coverage
  • wellbeing programs
  • paid leave (vacation, sick, parental)
  • retirement plans
  • learning opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B ABM programsaccount segmentationcustomer journeysdata interpretationprogram performance trackingpipeline impact analysis
Soft Skills
project managementorganizational skillscommunicationcollaborationanalytical mindsetsolutions-oriented approach