Storyblok

Director, Product-Led Growth

Storyblok

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇦🇹 Austria

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Job Level

Lead

About the role

  • Define and lead the vision and roadmap for product-led growth at Storyblok, focused on user acquisition, activation, conversion, and expansion.
  • Partner with Product, Engineering, and Marketing to develop and optimize self-serve journeys that turn signups into active users and paying customers.
  • Build and iterate on in-product experiences, onboarding flows, free-to-paid conversion paths, and usage nudges that improve key activation and monetization metrics.
  • Drive cross-functional collaboration between Product, Data and Customer Success to ensure a cohesive user experience, drive retention and remove friction across the funnel.
  • Work closely with Product, Marketing, Sales and Customer Success to integrate product-led and sales-led growth motions, identifying and implementing a framework to structurally drive upgrades from PLG to SLG.
  • Scale a culture of experimentation and data-informed decision-making by leading rapid A/B testing and funnel optimization initiatives.
  • Collaborate with the Operations team to ensure that daily operations of our PLG revenue stream meet best-in-class business standards and that processes are compliant.
  • Own the self-serve funnel metrics and KPIs - analyze usage patterns, drop-offs, and triggers to improve conversion and retention.
  • Work with our Data and RevOps teams to ensure accurate tracking of key PLG metrics and segment-level reporting.
  • Provide input into PLG pricing to ensure that our offering remains competitive and complements our sales-led proposition.
  • Partner with Marketing to deliver timely, personalized campaigns and product comms that drive engagement and upsell.
  • Continuously assess market, user feedback, and behavioral data to uncover opportunities for growth and product enhancement.
  • Lead and mentor a small, high-impact growth squad with a test-and-learn mindset.
  • Serve as a thought leader for PLG across the company, educating and aligning cross-functional stakeholders on strategy, goals, and results.
  • Champion a customer-first culture, ensuring that PLG initiatives deliver value to users while driving business growth.
  • Collaborate closely with Sales and Customer Success to ensure strong handoffs between self-serve and sales-assisted motions.

Requirements

  • 7+ years of experience in growth, product management, product marketing, or a related field in a B2B SaaS company with a product-led motion
  • 3+ years leading or heavily contributing to a PLG strategy at scaleDeep understanding of SaaS business models, product usage metrics, and funnel optimization
  • Strong knowledge of user onboarding, behavioral analytics, and experimentation frameworks
  • Hands-on experience with product analytics tools, marketing automation, and in-app messaging platforms is an advantage
  • Ability to work cross-functionally with technical and commercial stakeholders in a remote, international environment
  • Analytical thinker with excellent execution and project management skills
  • Comfortable operating in ambiguity and wearing multiple hats in a fast-paced scale-up
  • Passion for great UX and customer experience, and a bias toward user value as a growth driver
Benefits
  • Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
  • Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
  • Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
  • Personal development fund for courses, books, conferences, and material
  • VSOP (Virtual Stock Option Plan)
  • The annual international team-building trip, quarterly and monthly online get-togethers
  • As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
  • An international team that loves to have fun at work and works hard together to accomplish shared goals

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product managementproduct marketinggrowth strategyfunnel optimizationuser onboardingbehavioral analyticsA/B testingdata analysisSaaS business modelsconversion metrics
Soft skills
cross-functional collaborationanalytical thinkingproject managementexecution skillscustomer-first mindsetleadershipmentoringadaptabilitycommunicationproblem-solving