Story Cannabis

Vice President – Marketing

Story Cannabis

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story’s house of brands.
  • Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue.
  • Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business.
  • Oversee and improve marketing campaigns, such as social media and email campaigns
  • Manage national marketing budget, ensuring initiatives are appropriately measured and reported on.
  • Oversee resource allocation and management within the marketing team.
  • Build relationships with stakeholders and the media to implement public relations strategies.
  • Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy.
  • Provide executive leadership with regular reporting to demonstrate performance against established KPI’s.
  • Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships.
  • Communicate with other teams and set standards for collaboration to ensure alignment with the organization's goals.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field.
  • 15+ years of experience, with previous position(s) in a marketing leadership role.
  • Proven leader and creative thinker with a track record of translating thinking into action plans and output.
  • The ability to translate marketing data and insights into actionable strategies and go-to-market plans that produce meaningful business impacts.
  • Experience managing complex projects and programs that requires strong leadership to align multiple teams and stakeholders.
  • Ability to flex between high-level strategic thinking and tactical project management.
  • Strong financial planning and budgeting experience.
  • Leadership and people management skills with the ability to successfully inspire, lead and scale teams.
  • The ability to travel to our corporate office and other markets as needed.
Benefits
  • Paid time off (PTO) including 8 paid holidays per year*
  • Medical, Dental, and Vision Insurance*
  • 401k retirement savings plan*
  • Company paid Short-Term & Long-Term disability*
  • Company paid Life Insurance*
  • Employee Assistance Program (EAP)
  • Employee referral program
  • Commuter benefits*
  • Product discounts
  • Additional compensation incentives (tips, bonuses, etc.)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiesbrand marketingmarketing campaignscompetitive analysisKPI reportingbudget managementproject managementdata analysispublic relations strategiesmarketing plans
Soft Skills
leadershipcreative thinkingcommunicationrelationship buildingteam managementstrategic thinkingtactical project managementinspirationcollaborationflexibility
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business