Stord

Director of Demand Generation

Stord

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Lead, manage, and grow the SDR team to exceed pipeline targets.
  • Define KPIs, outbound processes, and cadences.
  • Coach SDRs on messaging, personalization, and objection handling.
  • Implement tools and reporting to drive performance and accountability.
  • Develop and execute outbound strategies targeting key market segments.
  • Monitor, analyze, and optimize pipeline performance from outbound channels.
  • Partner with RevOps for accurate attribution, forecasting, and reporting.
  • Collaborate with Partnerships to source and engage new partner opportunities.
  • Support event marketing initiatives including webinars, conferences, and partner activations.
  • Own end-to-end demand generation strategy: channels, programs, investments, and motions that build pipeline.
  • Build a diversified, predictable demand engine that scales efficiently.
  • Own North America events and field marketing calendar (trade shows, Stord Summit, executive dinners, partner activations).
  • Build and scale ABM programs from one-to-one enterprise to one-to-many mid-market.
  • Own paid media strategy and budget across LinkedIn, Google, Meta, programmatic, and retargeting.
  • Build and lead a high-performing demand generation team.

Requirements

  • 10+ years in demand generation or growth marketing, including 4+ years leading teams and owning pipeline in a high-growth B2B SaaS or tech-enabled services company
  • Proven track record building $100M+ ARR pipelines with efficient budgets
  • Deep experience across full demand mix: ABM, events, field marketing, paid media, lifecycle, content syndication, partner marketing
  • Hands-on expertise with HubSpot or Marketo, Salesforce, and modern demand tech stack including intent and enrichment tools
  • Strong executive presence; able to present strategy and results to CEO and board
  • Data-driven, analytical, and fluent in pipeline attribution and reporting
  • Bonus: experience in ecommerce SaaS, logistics, fulfillment, or commerce-adjacent technology.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible working hours
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingaccount-based marketing (ABM)pipeline managementdata analysisbudget managementevent marketinglifecycle marketingcontent syndicationpartner marketing
Soft Skills
leadershipcoachingcommunicationstrategic thinkinganalytical skillsexecutive presencecollaborationperformance optimizationpersonalizationobjection handling