Paid Media Manager

Stord

. Own day-to-day management of Stord's paid advertising programs across LinkedIn, Google, Meta, programmatic, OOH and retargeting channels .

Posted 4/1/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own day-to-day management of Stord's paid advertising programs across LinkedIn, Google, Meta, programmatic, OOH and retargeting channels
Build, launch, and optimize campaigns with a clear focus on pipeline contribution: from awareness and engagement through to conversion and opportunity creation
Manage budgets across channels with a rigorous focus on efficiency metrics including CAC, CPL, CPC, and pipeline contribution per dollar spent
Write and iterate on ad copy and work closely with the Brand team on creative briefs, ensuring paid assets are on-brand, compelling, and continuously tested
Build and execute integrated paid advertising programs that work in concert with ABM, field marketing, content, and email to create coordinated, multi-touch demand motions
Activate target account lists across paid channels, using LinkedIn, programmatic, and retargeting to deliver relevant, timely messages to the right accounts at the right stage of the funnel
Partner with the Director of Demand Generation on ABM campaign design, translating account-level strategy into paid channel activation and audience targeting
Use intent data and first-party signals to identify in-market accounts and build dynamic audience segments that improve targeting precision and reduce wasted spend
Develop account-level reporting that gives Sales and Marketing visibility into how target accounts are engaging with paid programs and where to prioritize outreach
Build and maintain a structured testing roadmap across channels, including creative, copy, audience, bidding strategy, and landing page tests
Codify learnings from every test and apply them systematically to improve campaign performance over time
Own paid advertising reporting and contribute to the weekly, monthly, and quarterly GTM performance reviews led by the Director of Demand Generation
Monitor channel performance daily and proactively flag anomalies, budget pacing issues, or optimization opportunities before they affect pipeline outcomes

Requirements

What you’ll need

5 years of hands-on paid advertising experience in a B2B SaaS or tech-enabled services environment, with a clear spike in integrated advertising and ABM activation
Expert-level proficiency in LinkedIn Campaign Manager required; LinkedIn is the primary channel and you need to know it deeply
Strong working knowledge of Google Ads including search, display, and YouTube; Meta Ads experience a strong plus
Demonstrated experience activating ABM programs through paid channels, including target account list management, audience segmentation, and account-level performance reporting
Experience with intent data and enrichment tools like Clay, 6sense, Bombora, ZoomInfo, or similar platforms for audience targeting and account prioritization
Strong analytical skills; comfortable building and maintaining dashboards, interpreting performance data, and translating insights into optimization actions
Solid understanding of attribution modeling and UTM best practices in a B2B multi-touch environment
Detail-oriented and highly organized; you manage budgets, timelines, and multiple campaigns simultaneously without losing accuracy or momentum.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid advertisingcampaign managementABM activationaudience segmentationattribution modelingUTM best practicesbudget managementdata analysiscopywritingperformance reporting

Soft Skills

analytical skillsdetail-orientedorganizational skillscommunication skillscollaborationproblem-solvingtime managementcreativityadaptabilitystrategic thinking