Stord

Director of Brand and Communications

Stord

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own Stord's brand strategy, visual identity, and narrative, ensuring consistency and differentiation across all channels and audiences
  • Translate Stord's positioning into a clear, compelling brand voice and point of view that resonates with mid-market DTC founders and ecommerce operators
  • Serve as the internal steward of the brand, setting standards, educating the org, and pushing for quality across every touchpoint
  • Partner with Product Marketing to ensure brand narrative ladders up to GTM messaging and positioning frameworks
  • Lead and develop Stord's in-house brand studio, including designers, creatives, and content producers
  • Set creative direction across campaigns, sales collateral, web, events, and product marketing assets
  • Build efficient creative processes and systems that allow the studio to produce high-quality work at the pace of a high-growth company
  • Manage external agency and freelance relationships where needed to scale output
  • Own Stord's content strategy and editorial calendar across thought leadership, blog, video, social, and owned media
  • Develop high-value content that is consumed by DTC founders and ecommerce leaders and drives brand affinity and organic pipeline
  • Build efficient content production processes that balance quality, velocity, and cost
  • Ensure all content aligns with GTM messaging frameworks and reinforces Stord's position as the default operating system for modern commerce
  • Own Stord's corporate narrative and external communications across press, analyst relations, social thought leadership, and executive visibility
  • Build and manage media relationships; drive earned coverage in key trade and business publications relevant to DTC, ecommerce, and logistics
  • Lead communications around major company milestones including funding, product launches, partnerships, and executive announcements
  • Develop and manage Stord's executive thought leadership program, positioning Stord's founders and leadership team as voices in the commerce and logistics space

Requirements

  • 10 years of progressive marketing experience, with at least 4 years in a brand leadership role, ideally in VC-backed, high-growth B2B SaaS or tech-enabled services
  • Proven track record building and scaling a brand function from an early or underdeveloped state
  • Deep fluency across brand strategy, creative direction, content, and communications; able to operate at the strategic layer without losing touch with execution
  • Strong creative instincts and a well-developed point of view on design, messaging, and storytelling across mediums
  • Experience leading and developing in-house creative or studio teams; able to attract, retain, and inspire A-players
  • Track record of building PR and media relationships that generate meaningful earned coverage
  • Comfortable operating as a player-coach; you set direction and hold high standards, but you roll up your sleeves when the moment calls for it
  • Superior storytelling and executive presence; able to represent the brand internally and externally with conviction.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategycreative directioncontent strategyeditorial calendarGTM messagingstorytellingmedia relationsPRhigh-growth marketingB2B SaaS
Soft Skills
leadershipcommunicationcreative instinctsstrategic thinkingteam developmentstorytellingconvictionplayer-coach mentalityinspirationquality standards